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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"
"A really funny and interesting read .... great insight into the wierd and wonderful world of HR ..."
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"Entertaining reading and one that anyone in the field of HR will be vale to instantly relate too! "
If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.
"I couldn`t put it down from start to finish...these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it whether interested in HR or not!"
To manage company website analytics, including detailed traffic analysis and reporting as a means of driving product development and commercial growth
The role will also manage the research and analytics budget and have oversight and budgetary control of all expenditure on audience and ad sales research.
Delivery of data analysis from a variety of sources (especially Omniture Site Catalyst) with a strong emphasis on providing actionable insights, based on a clear understanding of business objectives (e.g. unique users and PIs by section, point-of-entry and exit paths, retention and stickiness by source of user, video usage etc.)
Identify trends and/or commercial opportunities to help drive product and website development discussions, new initiative experimentation and promotion analysis
Conducting competitor analysis, including benchmarking, and communicating the results to the team.
Serve as an internal subject matter expert on the reporting tools and metrics employed, ensuring that reporting is an integral part of the product development lifecycle
Develop and, where necessary, evolve the analytics system, including data capture, data modelling and reporting
Creation and execution of user training (Omniture) for relevant members of the team
Skills and Experience
Comprehensive understanding of web and marketing metrics and tracking mechanisms
Experience with a range of systems, including Omniture Site Catalyst (essential), Discover on Premise (Visual Workstation), Google, Hitwise, Comscore, Neilson
A deep understanding of web analytics including customer segmentation, multi-variate analysis, modelling, search campaign analysis, and path analysis
Ability to interpret data and recommend action on a variety of analyses
Experience of carrying out research for website development
Ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment with strict deadlines
A working knowledge of relevant Data Protection legislation
Display a flexible and creative approach to problem solving
Keen interest in the internet and other emerging media and for understanding global media developments
A good understanding of search and SEO
Ability to work on own initiative and without close supervision
Excellent written and verbal communication skills
Good at working with multi-disciplined teams
Free job description Analytics Manager
Managing a research budget.
Research types include quantitative and qualitative studies using a variety of tools such as online surveys, focus groups, listening labs, and analysis of syndicated sources e.g. Comscore
Ensure ROI across long-term and short-term research initiatives.
Manage the relationships with third-party analytics and research providers e.g. Omniture, Comscore, Neilson
The role will require deep dive information analysis. The ideal candidate will be able to suggest innovative ways to improve reporting and processes and use data to drive the development of the site as a whole.
Establishing key metrics to measure performance of the website and mobile products and to track, analyse and report on their performance including financial and marketing indicators.
Production and distribution of daily, weekly, and monthly reports and dashboards in line with stakeholders’ business objectives including various ad hoc reporting requirements