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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"

 

"A really funny and interesting read .... great insight into the wierd and wonderful world of HR ..."

 

"Amusing and informative. A recommended read for anyone interested in a career in Human Resources. "

 

"Entertaining reading and one that anyone in the field of HR will be vale to instantly relate too! "

 

If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.

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"I couldn`t put it down from start to finish...these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it whether interested in HR or not!"

Analytics Manager Job Description

Job Summary-Analytics Manager Job Description

To manage company website analytics, including detailed traffic analysis and reporting as a means of driving product development and commercial growth

 

The role will also manage the research and analytics budget and have oversight and budgetary control of all expenditure on audience and ad sales research.

Main responsibilities

Delivery of data analysis from a variety of sources (especially Omniture Site Catalyst) with a strong emphasis on providing actionable insights, based on a clear understanding of business objectives (e.g. unique users and PIs by section, point-of-entry and exit paths, retention and stickiness by source of user, video usage etc.)

 

Identify trends and/or commercial opportunities to help drive product and website development discussions, new initiative experimentation and promotion analysis

Knowledge, Skills and Abilities-Analytics Manager Job Description

Conducting competitor analysis, including benchmarking, and communicating the results to the team.

 

Serve as an internal subject matter expert on the reporting tools and metrics employed, ensuring that reporting is an integral part of the product development lifecycle

 

Develop and, where necessary, evolve the analytics system, including data capture, data modelling and reporting

Creation and execution of user training (Omniture) for relevant members of the team

Skills and Experience

 

Comprehensive understanding of web and marketing metrics and tracking mechanisms

 

Experience with a range of systems, including Omniture Site Catalyst (essential), Discover on Premise (Visual Workstation), Google, Hitwise, Comscore, Neilson

 

A deep understanding of web analytics including customer segmentation, multi-variate analysis, modelling, search campaign analysis, and path analysis

 

 

 

 

 

 

 

 

 

 

Ability to interpret data and recommend action on a variety of analyses

 

Experience of carrying out research for website development

 

Ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment with strict deadlines

 

A working knowledge of relevant Data Protection legislation

 

Display a flexible and creative approach to problem solving

 

Keen interest in the internet and other emerging media and for understanding global media developments

 

A good understanding of search and SEO

 

Ability to work on own initiative and without close supervision

 

Excellent written and verbal communication skills

Good at working with multi-disciplined teams

Free job description Analytics Manager

 

 

Managing a  research budget.

 

Research types include quantitative and qualitative studies using a variety of tools such as online surveys, focus groups, listening labs, and analysis of syndicated sources e.g. Comscore

 

Ensure ROI across long-term and short-term research initiatives.

 

Manage the relationships with third-party analytics and research providers e.g. Omniture, Comscore, Neilson

The role will require deep dive information analysis. The ideal candidate will be able to suggest innovative ways to improve reporting and processes and use data to drive the development of the site as a whole.

 

Establishing key metrics to measure performance of the website and mobile products and to track, analyse and report on their performance including financial and marketing indicators.

 

Production and distribution of daily, weekly, and monthly reports and dashboards in line with stakeholders’ business objectives including various ad hoc reporting requirements