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To drive strategic understanding of complex customer behaviours across the key business areas.
The role holder will work as part of a project team with other strategic areas and (occasionally) external consultants on major strategic topics, undertaking action-oriented research projects and segmentation / profiling to drive radical step-changes across the business.
This person will be a key contributor of analytics / insight to major programmes and the Strategic planning process.
Develop complex analyses and insight, driving action recommendations across key areas.
Development and stakeholder agreement to key briefs, data requirements
Timely and high quality deliverables
Action oriented recommendations
Some stakeholder management + influencing
Manage workflow to ensure highest impact work is prioritised [cont below]
A seasoned analyst with proven statistical experience of interpreting large quantities of complex data and making business oriented recommendations
Strong background in SAS, business objects and excel
An growing commercial acumen
Action oriented approach
Ability to simplify the complex + tailor presentations to audience needs
Analytical rigour and understanding of impacts
Excellent results in Services Marketing companies
Experience of making commercial details relevant and interesting to non financial managers at all
Ability to work within a strong cross functional team and to deliver results
Able to understand complex ambiguous markets and problems and deliver clear, succinct strategic recommendations to senior management Strong communicator
High levels of personal energy and enthusiasm with experience fast changing business and consumer environments
Able to prioritise, focus on things that make a difference and provide clear direction
A strong senior analyst, influencing project direction and outcomes
Part of a team that will influence decisions across the business and at Board level
Able to break-down the most complex of problems and present the results in an action oriented, clear & concise manner)
Business Analyst Job description
Business Analyst Job description
There will also be a need to push the boundaries of the data sources available to enable new learnings.
The role will be measured by quality, timeliness and impact of output.
Inspire people outside the team to get excited by new learnings and want to translate these into solid business actions
Develop briefs and data requirement specifications for new analytical / insight modules from major research projects and gain stakeholder and manager approval 2-3 weeks
Use statistical techniques and tools (e.g. SAS) to analyse and interpret complex and segmented customer behaviours -1-4 weeks
Identify key segmented customer behaviours, trends and propensities to help drive actions across the business. Each task could take 2-6 weeks dependent upon data availability etc.