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Communications Officer Digital and Design job description

Job Summary-Communications Officer Digital and Design job description


•Co-ordinate digital development projects to improve web and intranet content and functionality


•Gather site performance metrics/information and use Google Analytics to track traffic, interpret the data to highlight effective and ineffective sections of the website, monitor campaigns and provide evidence to support future changes


•Prepare and manage digital surveys, monitoring results and preparing reports


•Re-purpose existing elements and develop new website templates as required by design changes


•Contribute new ideas and use appropriate resources to deliver and manage tasks and project work


•Apply the brand guidelines to all platforms and stay on top of new developments in digital design


•A creative and organised thinker, the post holder will take a brief from concept through to completion with a strong eye for visual identity and layouts.






•Implement the digital elements of the Communications Strategy and Annual Plan


•Provide digital leadership for the organisation, advising on better use of digital channels and tools and on social media


•Develop and maintain the website ensuring that it is an example of best practice and always fresh and optimised for the main internet search engines


•Produce content in a consistent and appropriate style that is suitable for the intended audience, adapting information to the needs of stakeholder groups


•Liaise with all levels of staff to develop and collect clear, accurate and engaging content in written, image, audio, video and social media to highlight activities and promote access to services


•Meet colleagues to identify needs and liaise regularly with teams to ensure content is up to date


•Assist in the preparation and approve content, with the line manager, that is contributed to by colleagues


•Act as the first point of contact for all staff for questions and problems with the Content Management Systems (CMS)









•Gather site performance metrics / information and use Google Analytics to track traffic. Interpret the data to highlight effective and ineffective sections of the website, monitoring campaigns, and provide evidence to support future changes. Prepare reports for senior management


•Co-ordinate agreed projects that seek to improve web (and intranet) design, content and functionality


•Provide training and advice to authors and others on using our content management system

Main responsibilities-Communications Officer Digital and Design job description

Knowledge, Skills and Abilities-Communications Officer Digital and Design job description



•Degree level qualification or equivalent level

• Relevant, recognised pl qualification e.g. CIM, CAM, IPR etc or equivalent level of experience




•Successful experience in a communications, digital or marketing role

•Developing engaging and appropriate content for digital platforms

•Experience of developing, delivering and evaluating integrated communications programmes

•Development of marketing communications to a wide range of audiences

•Experience of providing communications advice to senior colleagues

•Experience of working in communications within a health, public health, environmental, social affairs or consumer advocacy campaign




•Preparing and editing features and articles for online and offline that are appropriate to intended audience

•Giving practical marketing and communications advice to teams

•Ability to develop design briefs by gathering information and data through research

•Ability to provide practical training in using web, CMS and graphic design packages

•Experience of assessing web traffic metrics and preparing reports, ideally using Google Analytics

•Experience of Search Engine Optimisation

•Practical experience of developing and implementing successful tactical marketing and communication plans for both internal and external audiences

•A sound understanding of standard IT packages including the internet and all MS Office products

•Research and database management skills

•Supporting the development of digital communications e.g. web and social media  

•Supporting the development and implementation of campaigns

•Ability to layout newsletters, leaflets and documents for maximum effect

•The ability to write effectively and communicate complex information to a range of different audiences in the most appropriate style

•Using Content Management Systems




•Excellent written and verbal skills

•Excellent attention to detail and checking accuracy of documents

•Ability to analyse and evaluate a range of options to make recommendations

•Advanced user of Microsoft Office packages, at least Word, Outlook, PowerPoint and Publisher

•Briefing designers and printers

•Experience using a wide range of graphic design programmes e.g. Adobe Creative Suite, Photoshop and Illustrator

•Ability to deal with others with diplomacy and integrity

•Use of digital cameras, projectors, voting software etc

•Ability to co-ordinate communications campaigns including events

•Self-motivated with the ability to work unsupervised and make timely, robust and independent decisions on issues for which they have responsibility

•Able to research, interpret and present complex information in a clear and logical manner

•Feature writing skills aimed at diverse audiences

•Able to handle a varied workload and make accurate decisions under pressure

•Creativity and ability to generate ideas to facilitate communication

Free Job description Communications Officer Digital and Design


To ensure the quality and integrity of digital communications platforms including the website and associated microsites.  The role is key to ensuring that website information is up to date, relevant and engaging.  


•Co-ordinate information for the website, generating engaging digital content and developing its design in consultation with colleagues


•Act as the first point of contact for all staff for questions and problems with the website,

providing day to day maintenance of the site to ensure it is a modern, state-of-the-art, responsive and fit-for-purpose communication tool


•Work with colleagues to deliver a visually engaging intranet site


•Ensure that digital communications provide accurate, up-to-date information that is well presented and easy to access


•Prepare engaging, relevant and shareable web content





•Create impactful graphics and developing corporate publications, service user and carer leaflets, newsletter, posters and online graphics


•Ensure that the latest identity guidelines and templates are used and staff are supported to follow them in all communications


•Ensure the quality of the website and outgoing literature, checking for consistency and organisational accuracy in both narrative and style to ensure identity guidelines are applied


•Practical development and management of activities within the annual plan including the delivery of ad hoc newsletters, e-flyers, updating digital channel innovations and events


•Produce content and design of external and internal written materials in multiple formats, ensuring best practice and accurate interpretation of the brand guidelines


•Liaise with colleagues to determine and clarify requirements outlined in briefs, providing advice on style, format and production


Corporate communications


•Support the development and implementation of communications plans for projects and activities, ensuring digital channels are used as an integrated communications tool









•Take photographs of internal and external events as required ensuring appropriate permissions are sought and recorded




•Ensure all communication initiatives are current, accurate and tailored to audience needs


•Attend meetings as required and produce timely and effective briefings


•Establish and maintain networks and links with staff, community groups, and external suppliers


•Ensure that the privacy, dignity and confidentiality of service users, carers and staff is preserved at all times


•Manage own workload prioritising where necessary


•Adhere to policies and procedures


•Ensure a professional and timely approach to all that you do


•Provide telephone cover for members of the team


•Undertake any other duty which is appropriate to the grade


•Provide cover for colleagues during any periods of leave


•Have an active role in developing and improving services to the benefit of service users


•As is the case with most communications jobs, there may on occasion be the requirement for out-of-traditional hours work