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Creative Marketing Manager job description
Manage the day to day delivery of marketing content either in-house or through working with creative agencies, to deliver a coherent, consistent experience for audiences. This role requires the development of close working relationships with counterparts in the Brand teams to ensure creative content delivers on Brand Strategies, and with the Media Engagement team to ensure that content is distributed through the most effective media channels. Creative Marketing Managers will be assigned a coherent set of brands to manage. Preference and skill matching will be considered as part of the interview process
• Manage the development of relevant, integrated and cost effective cross media marketing campaigns across a coherent set of brands to deliver creative excellence against campaign briefs, audience reach targets and brand objectives
• Establish great working relationships with colleagues in the Brand team to ensure clarity of positioning, and ensure effective translation of brand understanding and objectives into creative output
• Work as part of an integrated Brand and Creative Services team to deliver the highest priority campaigns
• Work with Brand and Media Engagement teams to agree appropriate media channels and develop campaign media strategies
• Lead the development of creative briefs and ensure that marketing communications are characterised by the highest creative standards
• Conduct creative agencies briefings, and oversee team interactions to ensure collaborative relationships with creative resources, both in-house and from agencies to optimise output
• Agree budget allocation with Brand Teams and be responsible for ensuring campaigns are delivered within budgets within agree timeframes
• Hold regular reviews with Brand Teams to review core campaign output
• Provide day to day line management for a rotating and flexible team of Creative Executives and Coordinators, including setting out clear responsibilities and objectives
• Manage editorial stakeholders as part of a coordinated approach, led by the Brand teams
• Evaluate and learn through ensuring appropriate analysis and measurement of campaigns
• Ensure all marketing and communications activity is correctly complied (as per Brand guidelines) and is in line with Editorial Guidelines
• Manage and mitigate risks and resolve and escalate issues as required
• Contribute to the development of annual strategic marketing plans to enable Brand teams to make appropriate marketing investment decisions
• Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans where relevant
• Drive efficiency and effectiveness in everything the delivers to provide value for money for licence fee payers
• Comply with all relevant safety rules, procedures and guidelines, and be aware of responsibilities under the safety policy
• Comply with the ’s policies on Diversity and to apply the principles of the policy when carrying out the role
• Experience of leading the delivery of multi-media campaigns within broadcasting or an industry with a similar brand facing business
• A deep understanding of marketing techniques including qualitative and quantitative analysis
• Experience of managing delivery from of in-house and third party creative resources
• An impressive record of creative achievement and driving creative innovation from team members
• Experience of leading the way in new digital and social media campaigns
• Experience of budget management and ensuring the efficient use of resources
• Experience of driving collaboration across organisational boundaries
• Experience of managing critical stakeholder relationships
• A full understanding of editorial and other compliance policies
• Understanding of Brands, and knowledge of the broadcasting industry and a demonstrable interest in its output
• Strong project management skills, and budget management skills
• A highly analytical approach, able to critically evaluate ideas and information
• Effective written and verbal communication, with good presentation skills
• Able to embrace change, and make improvements to working practices
• A successful team leader, able to manage self and others within a complex matrix environment
• A level of interpersonal and communication skills sufficient to enable the post holder to influence senior internal and external stakeholders