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Demand Planner job description
To provide analytical sales support and financial reporting to drive or monitor business trends/revenue results. Charged with reporting and analyzing shipment, POS, inventory, and syndicated data to support selling strategies for key customers. Development and monitoring of Account Specific A&P spending and provide key input for account level Contribution Margin analysis.
o Work with customer proprietary POS/IT systems and data output.
• Manage syndicated and customer data to assist in strategic program development
• Assist in conducting store audits and surveys to document pricing and competitive activity.
• Provide major support for the development of account presentations.
• Provide post promotional analysis to sales team (account promotions and national advertising) as necessary.
• Identify channel dynamics across all COTs.
• Assist in understanding and analyzing customer dynamics with the focus on improving retail merchandising and seasonal opportunities.
• Assist the SVP Sales and HQ team with information/data as required
• Familiarity with Key Account Planning
• Knowledge of Retailers (prior sales experience is very valuable);
• BA or BS in business studies is preferred
• Minimum 5 years of consumer products sales, trade marketing/category management, or sales analysis experience is required
• The ideal candidate needs to demonstrate career progress to date and would be considered to be: promotable, and having a high degree of business savvy/intelligence
• Minimum 2 years working in a corporate office environment
• Demonstrated advance command of the following software applications:
Word, Excel, Power Point; knowledge of COGNOS is valuable.
Additional Requirements of the position:
• Well organized!
• Ability to work in a team environment
• Ability to develop analytical processes and tracking methods
• Ability to understand and maneuver between customer information
sources/systems and corporate systems
• Ability to manage large volumes of data and analysis simultaneously
• High analytical and problem solving skills. Very precise
• Strong organization and follow-up skills.
• Ability to effectively manage multiple projects and priorities simultaneously.
• Proven ability to work effectively with people at all levels
• Support the sales team with the day to day account management functions as required
o Develop with Sales Management all Key Account Plans including promotional planning, $ support levels, price tracking and opportunity /gap analysis
o Maintain and keep updated Account Assortment and Door Chart database
o Develop and maintain Key Account /Independents actual sales tracking vs. forecast/budget analysis
o Participate in the development of the annual account business plan process
• Maintain necessary databases including set up of new items, pricing documentation, and tracking performance to ensure sales goals are met.
• Review and analyze account POS information for the sales team to assist in assessing the state of the business and to find opportunities for growth.
o Utilize and implement available pos /scan data and develop systems to generate analysis against category, segment, class of trades, and consumption.