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Digital Analyst job description

Job Summary-Digital Analyst job description

Providing implementation requirements and advice to internal and external development teams


Having a great understanding of how online works, and how it can be reliably and efficiently measured


Supporting product, editorial, strategy and marketing teams with their reporting and analytics needs


Evangelising the power of digital data and analytics across the company


Promoting and supporting a data-driven culture


Helping to inform the digital analytics roadmap


Working collaboratively with the researchers, planners and marketers to deliver valuable and actionable insight


To proactively identify gaps in data capture strategy and recommend enhancements








Main responsibilities-Digital Analyst job description

Knowledge, Skills and Abilities-Digital Analyst job description



Experience & Skills


Some relevant experience in digital analytics, and digital media generally would be desirable, but more important is a desire to forge a career in the fast growing digital analytics industry


Good knowledge of Office software, specifically Excel, Word and PowerPoint


Some knowledge of, and interest in, online measurement across a wide variety of platforms (such as video, mobile, social networks etc.)


Some knowledge of web technologies such as HTML and JavaScript would be desirable


Experience of working with data and the ability to present your analysis findings in a clear and concise way


Some experience of visualising and presenting data to technical and non-technical audiences would be desirable












Excellent analytical and numerical skills


Ability to learn new skills by a combination of classroom and online learning


The chosen candidate will receive mentoring from the rest of the digital analytics team, but will be expected to learn using their own initiative at times, hence the need to be a ‘self-starter’


Ability to manage your own workload and projects as appropriate


Personal Attributes


Curiosity, diligence and tenacity


Proactive approach and ability to work without close supervision


High personal drive with a focus on results and achieving goals


Sets high standards of performance for self and others


Treats colleagues with honesty, respect and compassion


A team player - demonstrably seeks out opportunities to collaborate with colleagues


Open to change – responds flexibly to new challenges. Keen to seek out new ways of doing things



Analytical thinking: able to simplify complex problems, processes or projects into component parts explore and evaluate them systematically. Able to take decisions independently and know when to take the initiative and when to refer for guidance.









Communication: Able to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information. Confident and self-assured, with the ability to manage and adapt to challenging situations with sensitivity. Can facilitate and present with energy and authority. A respected voice in senior discussions.


Influencing & persuading: Able to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change.


Collaboration: Challenges systems, processes and people that block collaboration, connects people, ideas, processes and issues, sets an example by sharing resources, knowledge, ideas and skills across the organisation, builds helpful productive relationships across the organisation.


Creative Thinking: Creatively-minded and inquiring. Must have ability to look at existing situations and problems in novel ways and come up with creative solutions. Fosters imagination, creativity and experimentation.


Must be interested in what’s happening in the world: new developments and ways of working, trends, the changing lives of people and technology.


Tenacity & Resilience: Demonstrates an approach to work that is characterised by commitment, motivation and energy. Manages personal effectiveness in the face of pressure, set backs or when dealing with provocative situations. Resourceful and independent with a proactive approach and the ability to work without close supervision.

Free Job description Digital Analyst job description


To focus on online performance across screens (desktop, mobile, tablet and connected TV), services (web, apps and ) and digital products as well as performance across social media and off-site.

The post holder will be responsible for supporting and delivering insights, analysis, data and measurement that positively impact on internet strategy, the development and management of online.





Being a key member in the team responsible for complete and reliable measurement of all areas of  online


Analysis, insight, product support and end-user support


Being the first point of contact for all digital analytics related issues


Being an expert in the reporting tools, and how they are used and deployed


Liaising with product management to understand and advise on reporting requirements