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Providing implementation requirements and advice to internal and external development teams
Having a great understanding of how online works, and how it can be reliably and efficiently measured
Supporting product, editorial, strategy and marketing teams with their reporting and analytics needs
Evangelising the power of digital data and analytics across the company
Promoting and supporting a data-driven culture
Helping to inform the digital analytics roadmap
Working collaboratively with the researchers, planners and marketers to deliver valuable and actionable insight
To proactively identify gaps in data capture strategy and recommend enhancements
SKILLS, EXPERIENCE AND QUALIFICATIONS
Experience & Skills
Some relevant experience in digital analytics, and digital media generally would be desirable, but more important is a desire to forge a career in the fast growing digital analytics industry
Good knowledge of Office software, specifically Excel, Word and PowerPoint
Some knowledge of, and interest in, online measurement across a wide variety of platforms (such as video, mobile, social networks etc.)
Experience of working with data and the ability to present your analysis findings in a clear and concise way
Some experience of visualising and presenting data to technical and non-technical audiences would be desirable
Excellent analytical and numerical skills
Ability to learn new skills by a combination of classroom and online learning
The chosen candidate will receive mentoring from the rest of the digital analytics team, but will be expected to learn using their own initiative at times, hence the need to be a ‘self-starter’
Ability to manage your own workload and projects as appropriate
Curiosity, diligence and tenacity
Proactive approach and ability to work without close supervision
High personal drive with a focus on results and achieving goals
Sets high standards of performance for self and others
Treats colleagues with honesty, respect and compassion
A team player - demonstrably seeks out opportunities to collaborate with colleagues
Open to change – responds flexibly to new challenges. Keen to seek out new ways of doing things
Analytical thinking: able to simplify complex problems, processes or projects into component parts explore and evaluate them systematically. Able to take decisions independently and know when to take the initiative and when to refer for guidance.
Communication: Able to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information. Confident and self-assured, with the ability to manage and adapt to challenging situations with sensitivity. Can facilitate and present with energy and authority. A respected voice in senior discussions.
Influencing & persuading: Able to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change.
Collaboration: Challenges systems, processes and people that block collaboration, connects people, ideas, processes and issues, sets an example by sharing resources, knowledge, ideas and skills across the organisation, builds helpful productive relationships across the organisation.
Creative Thinking: Creatively-minded and inquiring. Must have ability to look at existing situations and problems in novel ways and come up with creative solutions. Fosters imagination, creativity and experimentation.
Must be interested in what’s happening in the world: new developments and ways of working, trends, the changing lives of people and technology.
Tenacity & Resilience: Demonstrates an approach to work that is characterised by commitment, motivation and energy. Manages personal effectiveness in the face of pressure, set backs or when dealing with provocative situations. Resourceful and independent with a proactive approach and the ability to work without close supervision.
Free Job description Digital Analyst job description
To focus on online performance across screens (desktop, mobile, tablet and connected TV), services (web, apps and ) and digital products as well as performance across social media and off-site.
The post holder will be responsible for supporting and delivering insights, analysis, data and measurement that positively impact on internet strategy, the development and management of online.
Being a key member in the team responsible for complete and reliable measurement of all areas of online
Analysis, insight, product support and end-user support
Being the first point of contact for all digital analytics related issues
Being an expert in the reporting tools, and how they are used and deployed
Liaising with product management to understand and advise on reporting requirements