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Digital Communications job description

Job Summary-Digital Communications job description

Digital communications


Operating the content management system for the website, keeping the site updated.


Ensuring all online content is reviewed and brought up to date and thereafter maintained, supporting departments to develop content and supplying copy where necessary.


Developing the website to improve the usability, design and content and to ensure it meets the needs of the organisation.


Working with outside agencies when required to further develop the website.


Monitoring website traffic and reporting via Google Analytics.


Developing new ways to communicate with customers, staff and stakeholders via digital communications.


Supporting staff, including those without specialist computer skills, to use various digital tools, including social media, to communicate with their colleagues and stakeholders.


Developing tools to help customers use services, eg wayfinding apps and feedback mechanisms.


Working with the web team, based in the information management and technology department, on ensuring intranet and extranet are modern, user-centred and up to date, deploying best communications practice.


Writing web-friendly copy and creating attractive graphics for the website and the intranet.


Developing and managing digital communications tools and campaigns.


Responding to social media posts and feeding back comments to relevant departments.


Maintaining and developing the organisation social media policy.


Handling queries or problems relating to the website from people with varying degrees of computer literacy.


[cont below]





Main responsibilities-Digital Communications job description

Knowledge, Skills and Abilities-Digital Communications job description

Education and professional qualifications


Educated to degree level or equivalent experience.


Further qualification/experience in communications, PR, marketing, journalism or other relevant discipline to masters level or equivalent experience.


Evidence of continuous professional development in relation to digital communications.




Significant post-degree (or equivalent) experience in a relevant environment including digital and social media communications.


Experience of writing and producing a range of written materials for a variety of audiences.

Experience of developing digital media and social media strategies.

Experience of content management systems and the ability to adapt website structure and content.

Experience of working on websites, intranets or other media to ensure quality, user-friendly, dynamic content.

Experience of Google Analytics.

Experience of SEO.

Experience of working with external agencies.

Experience with web for mobile and apps.

Experience of delivering strategies to deliver specific objectives.

Experience of working to deadlines and prioritising work.

Experience of liaising with different stakeholders to achieve desired outcomes.

Experience of working with confidentiality issues.


Skills and aptitudes

A thorough knowledge of digital communications channels and methods.

Excellent understanding of Google Analytics.

Good understanding of html.

Computer skills in relevant software.

Experience with email newsletters.

The ability to convey messages for different audiences in social media-friendly formats.

Ability to communicate effectively and confidently with all levels of staff, external agencies and the general public.

Excellent written and oral communications skills.

The ability to turn complex information or jargon into plain English.

Excellent project management skills with a commitment to meeting all deadlines however tight.

Ability to strategically build and manage relationships at senior level.

Ability to appropriately prioritise workload.

Ability to persuade more senior, sometimes much more senior, colleagues.


Personal qualities and attributes


Strong interpersonal skills and diplomacy.

A positive and proactive approach, prepared to generate new ideas and carry them forward.

Ability to work effectively as part of a team.

Self-motivated and able to act on own initiative.

Attention to detail.

Exceptional organisational and multi-tasking skills.

Ability to stay calm and effective under pressure


Free Job description Digital Communications


Responsible for developing and maintaining digital tools to enable communication effectively with audiences.  Must be able to work content management systems and will be responsible for managing the content on the website and intranet, keeping the external website updated and enhancing its usability, design and content quality.


A key element of the role is supporting staff to use digital tools to communicate with their audiences.


The post holder will support digital communications campaigns and further developing the use of social media throughout the organisation, and will work with the information management and technology department to ensure the intranet and extranet are user-centred and up to date.


The post holder will need a thorough knowledge of digital communications channels and methods, as well as excellent knowledge of Google Analytics and SEO. Good writing skills and the ability to convey messages to a variety of audiences are a must.


The post holder will also support the rest of the communications team with a variety of day-to-day requests, as well as longer term projects, including intranet and website stories, newsletters, internal communications projects, filming requests, media enquiries, major incidents, briefings, corporate publications, customer information and the organisation of events.

Keeping abreast of digital developments to ensure the organisation is in line with best practice and undertaking investigations of new developments when requested.


Supporting the development of a digital strategy.


Working with colleagues to devise and implement strategies to drive online traffic to the website using a range of techniques including SEO.


Other communications duties


Taking part in a rota managing requests sent to the communications inbox including intranet and website stories, event posts, all staff emails and other day-to-day communications.


Assisting the wider communications team with other activities such as filming requests (supervising when necessary), media enquiries, briefings, corporate publications, internal communications projects, major incidents and the organisation of events


Providing communications expertise to staff


Contributing content to the electronic newsletters for staff, members and stakeholders.


Helping to maintain the corporate identity the brand identity guidelines.


Learning and enforcing the house style.


Contributing to the good reputation of the company by promoting good communications at all times by all members of staff and challenging bad practice if it should occur.


Dealing with a range of telephone enquiries, maintaining office systems and covering for other team members when necessary.