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The Digital Manager is responsible for project managing digital development. This includes websites, microsites, the intranet, third-party websites, Google AdWords, email marketing and social media.
1. Educated to degree level, or equivalent
1. Professional qualifications or training in project management, digital publishing and any related software or technology
1. Minimum of four years’ experience managing the full project lifecycle from end to end of large scale complex websites including discovery, build and launch
2. Minimum of four years’ professional editorial/content experience (writing, copy-editing, proofreading)
3. Professional digital publishing experience (using content-management systems)
4. Proven experience of managing digital development, including managing content and technical production and a good understanding of information architecture, user experience, accessibility, digital technologies etc. (Minimum of two years)
5. Experience and proven ability of developing and implementing good web content strategies across multiple channels and audiences
6. Demonstrable experience of managing third-party suppliers e.g. digital agencies
7. Experience of managing digital projects using waterfall and agile methodologies
1. Experience of working in a large, high-profile, complex organisation
1. Computer literacy and good keyboard skills
2. Excellent copy-editing and proofreading skills and an excellent understanding of the English language
3. Ability to understand complex subjects and make them easily understandable by audiences without prior specialist knowledge
4. A thorough understanding of digital marketing and communications, information architecture and usability
5. A broad understanding of copyright and data protection law
6. An excellent understanding of social media and how it integrates with other digital communications
7. Ability to work under own initiative, with colleagues across an organisation and with third-parties
8. Strong networking skills
9. Ability to manage multiple projects concurrently in a fast-paced, deadline-driven environment
10. Ability to measure, interpret and explain digital metrics (Google Analytics)
1. Ability to author and edit basic HTML and CSS
2. Ability to prepare images and graphics for the web
3. Understanding of responsive design
4. Ability to communicate and build good working relationships with stakeholders and users
1. A positive can do attitude
2. Calm and professional; ability to work under pressure, delivering to tight deadlines
3. An interest in current and emerging digital technologies
4. A desire to continue learning about web publishing
5. Able to travel when necessary, and to be flexible to meet the needs of the role
6. Personable and able to work within many multi-disciplinary teams, good team player, strong negotiation skills
7. Able to build relationships at work
The Digital Manager’s role includes project managing new developments, engagement and content management across these channels, managing relationships with staff across the organisation and external suppliers, analysis and reporting of results, campaign planning and content strategy.
Free Job description Digital Manager
3. Managing multiple projects concurrently, using either agile or waterfall methodologies, depending on the needs of the project.
4. Writing, copy-editing, proofreading, preparing and publishing digital content across a range of websites using three different content-management systems. This involves using WYSIWYG editors as well as some raw HTML / CSS code, and specialist software such as Photoshop for photography and graphics.
5. Understanding the needs of different audience types: This often involves making complex information understandable by a lay audience.
6. Understanding the behaviour and needs of our users, and using this to improve the content we publish. This involves gaining insights through survey and analytics data and working out how best to apply it.
7. Regularly reviewing existing digital content and updating where necessary. This involves keeping excellent records when changes are made and being proactive about making changes when they are scheduled.
8. Understanding and applying editorial and brand guidelines and relevant hospital policies, and generally maintaining a high standard for all content published. This frequently requires discussion with colleagues to determine and translate requirements.
9. Working independently with colleagues across the entire organisation to support their communications needs, applying your expert knowledge of digital publishing to agree on the best approach. This often involves receiving and understanding complex or sensitive information, changing preconceptions and educating over matters of style, user experience and best practice.
1. Project managing key digital projects and campaigns. This involves planning, defining project scope and deliverables, requirements gathering, coordinating with colleagues in other teams and/or third-party suppliers, sticking to deadlines, chasing contributors if necessary, and reporting progress.
2. Preparation and maintenance of project documentation including statements of work (SoW), specifications, requirements, briefs, reports, risk registers and any other project documents.
10. Managing relationships with key suppliers. This involves, briefing, providing feedback, ensuring they keep to schedules, project management, account management and generally acting as a go-between.
11. Analysing and interpreting data from Google Analytics, and communicating results to the wider team. This involves designing queries, running reports, understanding the limitations of the data, spotting trends and explaining them in an easily understandable manner.
12. Keeping up to date with digital technology and sharing this knowledge. This involves finding, studying and analysing examples of excellence, learning from peers via online forums and/or blogs, and presenting findings at team, department and senior management meetings.
13. Communicating with all levels of staff, this can involve anything from drafting key messages for the intranet to presenting concepts and ideas to senior managers, making use of presentation software and techniques.
14. Arranging and attending meetings as required to perform any of the above tasks, such as meetings with department managers to discuss website content requirements.
16. Safeguard the integrity of online content, ensuring it complies with the Data Protection Act, Freedom of Information Act and any other applicable legislation.