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•Gather site performance metrics/information, using Google analytics and similar, to systematically track and evaluate web traffic, monitor campaigns & provide evidence to support future changes.
•Act as daily liaison with web agency and hosting company
•Ensure compliance with accessibility requirements & work closely with colleagues to ensure website is available to all
•Proactively offer support and provide ideas as to how the digital channel can complement & enhance existing off-line activity
•Develop ideas & content & campaigns that support the development of the corporate brand, with particular emphasis on developing compelling content and digital collateral and campaigns for external engagement and internal engagement e.g. e-newsletters, text campaigns, whats app groups
•Responsible for developing and driving digital engagement
•Advising colleagues on an appropriate use of the digital channel, in line with company policy
•Writing digital and social media policies to support the organisation’s approach to coordinating digital activity centrally and help advise colleagues and partner organisations
•Maximise the potential of web and digital media to support service promotion, research and other organisational priorities
•Control the quality of the website and outgoing literature, checking for consistency and organisational accuracy in both narrative and style to ensure the brand is brought to life consistently online
Managing day to day activity on social media sites namely Twitter, Facebook etc as needed to establish a consistent, relevant and compelling presence
Create digital marketing campaigns for relevant channels as required, e.g. Facebook, Twitter
Work with existing providers to establish workshops on social media to provide advice and support to service colleagues and senior managers
Writing and editing all content for a range of audiences including twitter feed, CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications across all channels
Create appropriate internal project documents and updates including monthly project updates for Executive Directors and the website steering group.
COMMUNICATION AND RELATIONSHIPS
•Colleagues across all corporate services
•Staff at all levels of the organization including the Board, Exec, Managers,
Stakeholders and the wider public
•Creative, Marketing and Communication agency partners
Knowledge, training and experience
••Educated to degree level in communications, journalism, PR or equivalent, relevant internal/corporate communications knowledge and experience
•Professional training, post degree in PR or Communications or digital communications eg C.I.P.R or C.I.M
•ECDL or equivalent ( competency in Microsoft office packages)
•Significant experience in managing websites & digital campaigns & communications in a similar role
•Previous experience in sector
•Evidence of ability to deliver against targets
•Experience in translating complex, culturally & politically sensitive issues into compelling & appropriate content within time frames and budget
•Must have social media skill and experience & evidence of how to select and evaluate the best channels to use
•Knowledge of tools & Pr tactics to drive audience engagement with web platforms & social media activity
•Knowledge of design & presentation tools, use of imagery, graphics & layout
Knowledge & Skills
•Knowledge & evidence of ability in key digital marketing techniques such as SEO, analytics & managing social media channels
•Good awareness of brand strategy & how communications deliver organisational vision
•Excellent verbal communicator with positive,outgoing attitude and interest in building excellent relationships across the organisation, including good presentation skills
•Able to prioritise a busy workload and deliver to deadlines
•Highly motivated with an ability to work autonomously & proactively in key areas of responsiblity
Free Job description Digital Marketing Officer
Responsible for the delivery of high quality, timely and integrated digital communications. Responsible for the creation and delivery of corporate communications which positively position the organisation to staff and stakeholders across both on & offline channels
Website & Intranet
•The post holder is responsible for the ongoing development & maintenance of the website & intranet to ensure sites are fresh, up to date and optimised for search engines.
•Work in close liaison with Media & Communications officer to ensure corporate, service, & system wide information is made available online as soon as possible
•Coordinate the provision, approval and updating of content contributed by colleagues (administrator rights)
•Proactively seek out and liaise with all levels of staff across the organisation to develop & collect clear, accurate & engaging content (written,image, audio, video) to highlight activity
•Act as the first point of contact for all staff for questions & support with the CMS/sharepoint