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To assist in delivering the openness and transparency agenda by increasing the visibility of work completed. Specifically, the individual will support the delivery of the engagement strategy which is aimed at increasing the awareness and adoption of Information Standards .
•Degree educated, preferably with a relevant subject, e.g. marketing, digital degree or web design (or relevant experience)
•GCSE A* to C in English
•Passed all other GCSEs
•Experience or knowledge of the health sector/large websites
•Knowledge of digital and product marketing gained through previous work experience
•Knowledge of delivering digital products and working across a range of projects simultaneously gained through previous work experience
•Knowledge of client management and techniques used to manage them and satisfy their needs
•Good understanding of project management techniques
•Knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, YouTube, Twitter, Flickr etc.)
•Sound technical understanding and willing to learn about the infostandards.org technical environment.
•Experience of Coding using front-end technologies, such as CSS and HTML.
Ensure site usability, SEO, web standards (W3C) and browser compatibility
Skills & Experience
•Experience of working on a large website for multiple clients
•Experience planning deliverables across multiple projects
•Experience working with clients
•Experience working with digital professionals including EAs, developers and digital designers
•Knowledge of and interest in digital media techniques, including website development, digital design.
•An organised and practical approach to work.
•Strong writing skills, with the ability to adapt style for a range of audiences.
•Willingness to liaise with technical team during development and testing phase.
•Team work, with the confidence to work collaboratively with other departments when necessary.
•Willing to learn about the infostandards.org technical environment.
•Proficient in all of the following design packages and multimedia applications – Photoshop, Dreamweaver, In Design, Captivate
Free Job description Digital media manager
•Writing digital design briefs for different teams and working proactively with them in helping to maximise the effectiveness of the way their content is presented across all channels
•Information gathering and analysis to report on website statistics, effectiveness of different channels of communication, horizon scanning to identify possible business development opportunities
•Creating approaches and content for email marketing programmes and social media channels, working with the Stakeholder and Engagement Manager and Digital Designer to ensure editorial consistency
•Helping to promote the outcome of engagement activities (including internally and amongst other agencies), by distributing project closure reports, attending engagement planning meetings with key stakeholders and reporting on successful work
•Day-to-day maintenance of the infostandards.org website, which will include updating content, managing queries relating to the site, approving site user registration, management of site discussion forum and where appropriate, updates to sections of the website
•Lead on educating / training members on the usage of infostandards.org
•Testing infostandards.org site functionality, identifying problems or bugs and where appropriate fixing errors
•Create digital media products to support the engagement strategy using programmes such as Captivate, Photoshop, in design, Acrobat Pro, Visio
Responsibility for Communication and Relationships
•Champion engagement activities and ensure activity is ‘joined up’ and cross-promoted
•Product owner for variety of digital media products
•Point of contact to a broad range of internal and external stakeholders, health organisations and members of the public providing a timely response to queries, updates and complaints.
•Ensures that complex information content is presented in a way that makes it accessible to a broad audience
•Advises and consults stakeholders at different levels on social media, digital media, online accessibility best practice and usage of infostandards.org
•Engage and build productive relationships with key stakeholders
•Responsible for choosing relevant, engaging images videos / images to support the delivery of the information being presented – developing and promote appropriate videos and interactive tools
•Leading the development and delivery of the weekly work schedule which details current and upcoming team activity for the team. This document will enable the team, and wider partners to understand what they need to be doing at any given time, how we are prioritising competing demands and ensure that resources are being allocated appropriately
•Act as key account lead for specific teams. This will involve working with different teams to understand their current and future engagement activities so that they can be planned into the work schedule. In addition to this, the account lead will also work with their nominated team to identify their target audience, create appropriate messages and select the appropriate channels to disseminate this information
They will also be responsible for leading on the updates to infostandards.org – a website which has been designed specifically to engage with the information standards community