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Free job description Digital Planner
The Digital Planner supports sales teams by managing responses to digital sales briefs, setting up campaigns and working with Ad Operations on campaign implementation, optimisation and technical troubleshooting. Working closely with Ad Operations, the Digital Planner provides in-depth knowledge of internal technical processes and digital solutions and draws on this information to educate the sales team(s). A key contributor in all aspects of pre- and post-sales digital campaign management, the Digital Planner:
1.Managing Digital Sales Campaigns
•Respond to advertising briefs from agencies / clients and work closely with sales to brainstorm options and propose solutions
•Provide information for proactive pitches
•Present financial proposals and media plans to clients / agencies
•Review inventory availability and inform contacts in the client / agency business on placement options
•Develop a reputation as a trusted advisor within the sales organisation by providing insights on new digital products and the commercial opportunities they present
2.Launching and Implementing Campaigns
•Work closely with Ad Operations to set up and launch campaigns on time and in line with client expectations
•Review revenue and inventory data to check that placements are delivering to expectations
•Follow up with clients / agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns
•Check that campaigns have delivered in line with Insertion Orders and that revenue is recognised appropriately
•Provide regular performance reports for agencies and the sales team detailing click-through, impression levels, on schedule indicators etc.
3.Technical Troubleshooting and Campaign Optimisation
•With Ad Operations, conduct technical troubleshooting and resolve any issues identified
•Monitor campaign performance and optimise campaigns to increase effectiveness and audience reach
4.Client / Agency Engagement
•Establish relationships with key contacts in clients / agencies to facilitate the smooth implementation of campaigns
•Visit clients / agencies to promote the digital proposition and educate them on digital products and opportunities
•Responds to agency / client briefs and brainstorms options to propose solutions
•Monitors inventory availability and books campaigns
•Works with Advertising Operations to set up and launch online campaigns
•Liaises with the client / agency and Finance to set up client contracts
•Monitors campaigns and conducts campaign optimisation to improve performance
•Provides a “knowledge bridge” between the digital team in Ad Operations and the sales teams
•Provides technical expertise on digital solutions and acts as a “trusted advisor” to the sales teams and clients / agencies
•Troubleshoots and reports technical issues working as a liaison point between agencies / clients and Ad Operations
5.Developing Professional Capability
•Meet / exceed all performance objectives
•Keep up to date with industry trends, new product developments and the competition to develop a reputation as a digital advocate and advisor within the sales team
1.Proposal / pitch content quality
2.On-time campaign delivery
4.Campaign performance reports
5.Campaign management and implementation
A successful performer in this role will:
•Manage a number of simultaneous tasks and projects by prioritising effectively and monitoring progress
•Build contingency into their plans to accommodate changes and/or obstacles
•Consider the “big picture” and overall delivery schedule before accepting additional tasks
•Monitor the time they spend on tasks and projects
•Ask the right questions to understand the concerns and perspectives of others
•Acknowledge other people’s personal preferences and strengths
•Match their communications to fit the person and / or situation
•Explain their views clearly using supporting facts and information
•Offer alternatives to encourage agreement and acceptance
•Tease out other people’s concerns and look for ways to address them
•Conduct thorough research and preparation for presentations
•Tailor presentations to address the specific business needs of the audience
•Systematically collect all the relevant information to identify the root causes of problems
•Make connections and establish trends and patterns in data
•Resolve potentially conflicting information
•Listen carefully to the views and ideas of other team members
•Adapt their personal style in response to the needs of others in the team
•Go out of their way to share information, expertise and learning with colleagues
•Keep up to date with technical and functional developments in the business
•Attend all necessary training to keep up to date with the requirements of their job