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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"
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If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.
One of the team tasked with devising and implementing public relations –reactive, proactive, digital media relations and an extensive social inclusion programme - to enhance and protect the reputation of the organisation.
QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE
•Substantial digital PR experience, with specific experience of having developed, executed and evaluated social media campaigns across web, Twitter and YouTube
•Good knowledge of principles of SEO
•Excellent interpersonal/communications skills and good writer/editor
•Ability to get a message across in a variety of styles/tools/techniques
•Ability to drive creativity and innovation
•Attention to detail while never losing sight of the bigger picture
•Strong project management and organisational skills
•Good experience in proactive and reactive media relations including media/issues/crisis management and media evaluation
•Experience of national and regional public relations
•Experience of being a broadcast spokesperson
•Ability to work well under pressure and juggle the varying demands of different projects
•Experience of using Sysomos, Radian6 or other social media monitoring and evaluation tools
•Experience of stakeholder communications and successful message delivery to hard to reach groups
•Experience of working within sector
•Experience of having worked in an in-house PR environment
The ability to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information.
Is ready, willing and able to take the initiative, originate action and be responsible for the consequences of the decisions made
Able to identify a vision along with the plans which need to be implemented to meet the end goal, evaluation situations, decisions and issues the short, medium and long term
Fosters imagination, creativity and experimentation, takes and promotes considered risks, celebrates creative successes and learns from failure, shows openness to alternative ways of doing things
Is able to transform ideas into practical reality. Has a pro-active approach. Can look at existing situations in novel ways and come up with creative solutions
Maximising business effectiveness:
Provides the best value by sharing resources, looks for value for money sets realistic budgets and manages them effectively, considers the business implications of decisions, avoids waster and challenges under use of resources
Planning and organising:
Is able to think ahead in order to establish an effective and appropriate course of action for self and others. Prioritises and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources requirements
Can maintain personal effectiveness by managing own emotions in the face of pressure, set backs or when dealing with provocative situations. Can demonstrate an approach to work that is characterised by commitment, motivation and energy
Influencing, negotiating and persuading:
Ability to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change
Managing relationships and team working:
Able to build and maintain effective working relationships with a range of people; builds bridges with organisations and innovative thinkers, keeps up to date with developments in the field, responds to demands of the commercial environment, team working.
Free Job description Digital Public Relations Advisor
•Manage social media campaigns and day-to-day activities. Duties include proactive digital content, online customer responses, monitoring, reporting on digital presence and other specific outputs
•Manage daily monitoring of social media channels
•Feedback insights and suggest enhancements to digital strategies for PR
•Monitor trends in social media tools, trends and applications
•Provide management information reports as and when required
•Act as a spokesperson in the press and broadcast media
•Participate in relevant meetings
•Be part of the press office, including rota
•Be a team player
•Have a broad outlook and actively explore and identify new and interesting avenues for communicating effectively and imaginatively
•Take an active interest in related business, social and cultural trends
•Implement and develop the organisation’s digital strategy, coordinating with stakeholders to ensure its effectiveness and encouraging adoption of relevant social media techniques
•Work to ensure an integrated approach across social media and proactive PR work
•Drive social media engagement techniques through all areas of activity and all campaigns
This role will focus on developing engaging digital content and the delivery of digital strategy, driving the strategy forward while ensuring quality in terms of speed, tone and deftness.
Will also be expected to lend support to communications colleagues in other strands of work, such as proactive and reactive media relations, as well as stakeholder relations.