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Digital Specialist job description

Job Summary-Digital Specialist job description

•Support teams to ensure that the portfolio of tasks/projects is planned, managed and delivered effectively


•Support and inform the targeting of resources, monitoring, implementation and evaluation of the tasks/projects by providing high quality support including complex information and analysis, communications and stakeholder management


•Ensure accurate and open communication and co-ordination with a range of organisations and individuals, researching and drafting correspondence and papers and ensuring the management of specific tasks, lead reporting and analysis across a range of specialties, functions and projects


•Be a key member of the team as well as supporting effective communication and stakeholder management, both internally and externally


•The job description and person specification are an outline of the tasks, responsibilities and outcomes required of the role.


The job holder will carry out any other duties as may reasonably be required by their line manager.  

Main responsibilities-Digital Specialist job description

Knowledge, Skills and Abilities-Digital Specialist job description

Education / Qualifications


Educated to degree level in relevant design subject or equivalent level of experience of working at a similar level in specialist area



Significant experience of working in a design agency


Experience of preparing and delivering bids, pitches and presentations for clients





A thorough knowledge of Adobe suite of products including, Photoshop, Illustrator, Dreamweaver


A thorough knowledge of PHP based CMS systems including but not limited to Joomla, Wordpress, Pimcore and Drupal


A thorough knowledge of SEO and digital content marketing strategy


A thorough knowledge of front end web design including HTML and CSS


A knowledge of Digital Signage


A knowledge of photography


A knowledge of design for digital


A knowledge of video production




Free Job description Digital Specialist


Primary Responsibilities


•Provide specialist support and advice around design for and use of digital platforms


•Produce current, on trend conceptual design solutions across the entire Communications and Engagement spectrum of needs including web design, social media, apps, digital signage and video


•Collaborate with the wider creative team, internal and external clients and colleagues to translate their needs into successful creative solutions.


•Support the Creative team in creating accurate costings and delivering projects within budgets and on time.


•Benchmark against industry leaders to remain current and on trend


•Support in mentoring the wider design team and freelance support staff


Functional responsibilities




• Undertake complex and detailed information analysis of specific projects/reports requiring high levels of concentration


•Update, maintain, organise, gather and analyse information to predict/meet future organisational and team needs by identifying best professional practice.


•Monitor and tracking risks and issues tracking mechanism and its proactive resolution and escalation processes


•Contribute to the information management of performance, taking a lead for specific Projects


•Provide coordination of and participate in relevant meetings, reporting attendance and providing information advice and support where requested


•Ensure that data collected is analysed, reported by the team as appropriate and monitor the processing of data and information



The digital designer role will interpret and implement the creative vision across a broad range of digital projects including web design, social media, mobile applications and digital signage



•Provides relevant and timely specialist advice and guidance on functional and information matters.

•Work with members of the team and key stakeholder to investigate the causes of any variance from plan/delivery targets and contribute to the implementation of solutions

•Support the development of internal and external communications where required by regular contact with the teams, stakeholders and Communications team

•Responsible for preparation of correspondence and complex papers, as directed by Manager


Financial and Physical Resources

•Deliver against organisational objectives, achieving quality outcomes, prioritising own workload and working to tight deadlines.

•Support and inform teams on the targeting of resources, monitoring, implementing, evaluating and delivery of plans by providing sophisticated, high quality information and analysis

•Continually strive for delivering project/function outcomes, value for money and greater efficiency

•Contribute to the financial delivery of the service ensuring it is cost effective and delivered on time

•Contribute to commissioning of goods and services, as required


Staff Management

•Provide specialist training, advice and support on own role/responsibilities where necessary

•Support training and induction of new staff

•Supervises team as required.

•Participate in the recruitment process of support staff.


Information Management

•Operate within and provide enhancements to current management information, reporting to enhance decision making processes.

•Updating, maintaining, organise, gather and analyse information to predict/meet future organisational and team needs by identifying best professional practice

•Lead on development, implementation, monitoring and evaluation of new information systems/databases as required

•Carry out timely and accurate information analysis and reporting on agreed areas of portfolio

•Responsible for the development and maintenance of databases required for regular reports


Research and Development

•Actively supports and contributes to the development of key performance indicators for the successful assessment of performance








•Test and review new concepts, models, methods, practices, products and equipment

•Contributes to ensuring there are processes in place for spreading and sharing learning and outcomes.


Planning and Organisation

•Contribute to the strategic planning making adjustments as necessary.

•Support implementation of strategic modernisation/service improvement, public health, workforce or commissioning strategies and any associated action plans, in accordance with the agreed priorities of the team

•Contribute to the development of performance and governance strategies and the development and implementation of improvement programmes

•Contribute to the formulation of plans of up to three year and strategic direction within the team on issues, taking a lead for specific workstreams.

•Deliver against objectives, achieving quality outcomes, prioritising own workload and working to tight deadlines.