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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"

 

"A really funny and interesting read .... great insight into the wierd and wonderful world of HR ..."

 

"Amusing and informative. A recommended read for anyone interested in a career in Human Resources. "

 

"Entertaining reading and one that anyone in the field of HR will be vale to instantly relate too! "

 

If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.

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eBusiness Commercial Analyst job description

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Job Summary

 

Responsibility for the development and provision of the company Marketing Information Strategy. Supporting the EBusiness Commercial Manager to ensure that the information requirements of the Senior Marketing management team are supported, and serviced, and proactively identify trends using customer analysis and insight to optimise company Marketing campaign performance across multiple channels.

Main responsibilities-eBusiness Commercial Analyst job description

To continually develop, implement, maintain and monitor the Marketing customer information strategy. Identify key stakeholders\users of marketing information, and service their information requirements in a timely and effective fashion, covering both Ecommerce and Loyalty Programme Metrics

 

To effectively manage the development, production and delivery of Website Key Performance Indicators (KPIs) to the Sales and Marketing Director and the senior Marketing Management teams in the UK and overseas

 

Ensure a high standard of key trend analysis and management information (essential to the efficient operation of marketing operations) is continually provided to support Management decision-making

Knowledge, Skills and Abilities-eBusiness Commercial Analyst job description

Highly numerate – understanding to degree level of mathematics and statistics an advantage with a pass at A Level Mathematics highly desirable

 

Strong commercial awareness

 

Expert user of Excel, intermediate user of Access etc

 

Knowledge of statistical packages (eg. SASS, SPSS, S-Plus or similar) an advantage

 

Proven database marketing experience required to provide high level expertise on below the line direct marketing and database issues

 

 

 

 

 

 

 

 

 

 

Experience of database query language such as SQL, and strong knowledge of relational databases (preferably on the Oracle platform)

 

Persuasive communications skills and a strong self motivation

 

Highly proficient in the use of reporting software such as Business Objects and Coremetrics

 

Prior experience of working in an interactive technology environment

 

Proactive in problem solving and process improvement

 

Ability to interpret and understand technical documentation.

eBusiness Commercial Analyst job description

 

 

Provide insight and consultative advice for Marketing Managers using analysis from a combination of third party agencies, the  MIS team and personal analysis

 

Work in conjunction with the management teams, making recommendations to support the strategic enhancement of operational systems in order to improve data exploitation

 

Oversee the effective implementation of any reporting enhancement requirements, and ensure thorough acceptance testing and database release planning to limit disruption to operations and other system users

 

Identify and recommend appropriate analytical tools and solutions which would benefit the company and optimise internal usage of customer data and analysis techniques

 

Responsibility for the customer information reporting environment, and for having paramount knowledge of the system and its operations\limitations

 

 

Ensure that the company has consistent insight into business and campaign performance at every level: performance by partner, by market, by segment, channel and by product

 

Support all areas of Marketing with analysis and insight relating to Website Data, in order to identify opportunities and help determine strategic direction.

 

 

Ensure the provision of monthly partner performance reporting for Finance and Partnership Marketing teams

 

Accountable for the production and presentation of analysis to all stakeholders on an ad-hoc basis

 

Provide insight and analysis to inform and underpin the annual forecasting

 

Recommend, implement and manage database, statistical analysis and business intelligence initiatives to support decision-making

 

 

Primary responsibility for providing information about the Website Business Objects reporting environments, fully understanding all aspects of the system and for identifying and scoping enhancement opportunities

 

Understand, document and train internal users on existing and new analytics measures available, their construction and appropriate usage

 

Understand and able to mine key systems used for analysis within eCommerce including Coremetrics and Tagman

 

Be a point of contact for Website Business Objects users in the UK and overseas offices, providing consultancy and analytical support for Marketing peers

 

 

 

 

 

 

 

 

 

 

 

 

 

Offer ongoing support and information relating to reporting process best practice to UK and overseas counterparts as required. Strive to create an Office based “centre of excellence” championing the capabilities of company reporting capabilities and processes

 

 

Work closely with third party suppliers and appointed specialist Marketing agencies to leverage maximum return on investment and ensure optimal use of analysis budget

 

Support the eBusiness Commercial Manager with regards to the operational management of our affiliate networks and direct affiliate partners

 

Management of monthly and adhoc reporting to support invoicing process and monthly reconciliation

 

Provide an analytical support where required to optimise and drive revenue value from this channel