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Responsibility for the development and provision of the company Marketing Information Strategy. Supporting the EBusiness Commercial Manager to ensure that the information requirements of the Senior Marketing management team are supported, and serviced, and proactively identify trends using customer analysis and insight to optimise company Marketing campaign performance across multiple channels.
To continually develop, implement, maintain and monitor the Marketing customer information strategy. Identify key stakeholders\users of marketing information, and service their information requirements in a timely and effective fashion, covering both Ecommerce and Loyalty Programme Metrics
To effectively manage the development, production and delivery of Website Key Performance Indicators (KPIs) to the Sales and Marketing Director and the senior Marketing Management teams in the UK and overseas
Ensure a high standard of key trend analysis and management information (essential to the efficient operation of marketing operations) is continually provided to support Management decision-making
Highly numerate – understanding to degree level of mathematics and statistics an advantage with a pass at A Level Mathematics highly desirable
Strong commercial awareness
Expert user of Excel, intermediate user of Access etc
Knowledge of statistical packages (eg. SASS, SPSS, S-Plus or similar) an advantage
Proven database marketing experience required to provide high level expertise on below the line direct marketing and database issues
Experience of database query language such as SQL, and strong knowledge of relational databases (preferably on the Oracle platform)
Persuasive communications skills and a strong self motivation
Highly proficient in the use of reporting software such as Business Objects and Coremetrics
Prior experience of working in an interactive technology environment
Proactive in problem solving and process improvement
Ability to interpret and understand technical documentation.
eBusiness Commercial Analyst job description
Provide insight and consultative advice for Marketing Managers using analysis from a combination of third party agencies, the MIS team and personal analysis
Work in conjunction with the management teams, making recommendations to support the strategic enhancement of operational systems in order to improve data exploitation
Oversee the effective implementation of any reporting enhancement requirements, and ensure thorough acceptance testing and database release planning to limit disruption to operations and other system users
Identify and recommend appropriate analytical tools and solutions which would benefit the company and optimise internal usage of customer data and analysis techniques
Responsibility for the customer information reporting environment, and for having paramount knowledge of the system and its operations\limitations
Ensure that the company has consistent insight into business and campaign performance at every level: performance by partner, by market, by segment, channel and by product
Support all areas of Marketing with analysis and insight relating to Website Data, in order to identify opportunities and help determine strategic direction.
Ensure the provision of monthly partner performance reporting for Finance and Partnership Marketing teams
Accountable for the production and presentation of analysis to all stakeholders on an ad-hoc basis
Provide insight and analysis to inform and underpin the annual forecasting
Recommend, implement and manage database, statistical analysis and business intelligence initiatives to support decision-making
Primary responsibility for providing information about the Website Business Objects reporting environments, fully understanding all aspects of the system and for identifying and scoping enhancement opportunities
Understand, document and train internal users on existing and new analytics measures available, their construction and appropriate usage
Understand and able to mine key systems used for analysis within eCommerce including Coremetrics and Tagman
Be a point of contact for Website Business Objects users in the UK and overseas offices, providing consultancy and analytical support for Marketing peers
Offer ongoing support and information relating to reporting process best practice to UK and overseas counterparts as required. Strive to create an Office based “centre of excellence” championing the capabilities of company reporting capabilities and processes
Work closely with third party suppliers and appointed specialist Marketing agencies to leverage maximum return on investment and ensure optimal use of analysis budget
Support the eBusiness Commercial Manager with regards to the operational management of our affiliate networks and direct affiliate partners
Management of monthly and adhoc reporting to support invoicing process and monthly reconciliation
Provide an analytical support where required to optimise and drive revenue value from this channel