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Global Marketing Executive job description
To deliver regional marketing communications to new and existing customers across our network and across all media channels. Liaising with agencies and regional Marketing Managers the Global Marketing Executive will deliver campaigns that are on brief and on brand with the objective of driving incremental revenue and ensuring long term loyalty and retention of our customers.
The Global Marketing Executive will be the key point of contact for all overseas Marketing Managers in relation to communications. They will support each global regions yearly growth and revenue targets and will also work on ad hoc marketing campaigns to support regional business needs as determined by the regional Marketing Managers and the Global Campaign Manager.
Excellent interpersonal skills
The right candidate will be articulate in dealing with a number of different departments in the UK and marketing contacts in all overseas offices
Excellent organisational and coordination skills – must be able to multi task
Good creative judgement to evaluate if a campaign and creative for that campaign is right for individual markets and on brand
Have a working knowledge of the creative briefing and development process, ideally on an international level
Deliver comprehensive briefs to agencies (both internal and external) and then be able to critique creative work and recommendations in a constructive and rationale way
Excellent attention to detail and project management skills to be able to deal with multiple campaigns across multiple channels and different countries
Good communication skills to be able to listen to the local market requirements, provide constructive feedback to internal and external parties and to talk through strategy, plans, creative and results to the
Global Strategic Marketing Communications Manager, the wider team and senior management such as Country Managers
Analytical skills with experience of response analysis across different media channels
Influencing skills to be able to sell in marketing strategy to other areas of the business
Project management skills with an ability to prioritise workloads and work to tight deadlines and quick turnarounds
Support the Campaign Manager in representing the voice of regional marketing teams in the UK and clearly communicate any issues and requirements, especially around lead times and constraints
Assist the Campaign Manager in communicating both business and department strategy to regional Marketing Managers as well as the marketing team
Taking responsibility for the timely and accurate updating of marketing plans in advance of each financial quarter
Campaign and Communciation Delivery
Work with the Global Campaign Managers to deliver timely communications across multiple channels. This includes delivering regional e-newsletters to the agreed frequencies, working closely with the Marketing Executives and regional Marketing Managers
Deliver Programme campaigns as delegated by the Campaign Manager
Deliver Partner campaigns in-line with the communications plan
With direction from the Global Campaign Managers, assess UK campaigns and adapt for global usage ensuring all market requirements are identified and included in the scope of work
Liaise with overseas marketing teams to share work, collect feedback and schedule work in each market as and where appropriate.
Planning and strategic development
Support the Campaign Manager by attending relevant meetings and conference calls to fully understand business objectives globally
Gather information and requirements from local markets
Help the Campaign Manager feed into the development of global strategy and creative development
Once strategy and creative direction are agreed, support the Campaign Manager in communicating this to regional markets
Work with the regional marketing contacts to develop a good understanding of regional markets both commercially and from a marketing perspective
Develop a good understanding of regional cultural and regulatory issues (from a marketing perspective) and flag any potential creative issues early in the development process
Regional marketing team Liaison
Build and develop good relationships across all our regional marketing contacts, including regular contact for planning and campaign delivery requirements
This may involve travel when required to relevant markets as well as being involved in global marketing meetings (GMM)
Reporting and Analysis
Regularly review and familiarise themselves with the KPI’s, reporting results back to the regional marketing teams where appropriate and updating the global marketing results dashboard on a monthly basis
Ensure that all campaigns and individual elements of campaigns are produced to budget • Always review quotes from agencies and try to negotiate costs down where appropriate to ensure we are receiving good value Responsible for a delegated budget of £xxxx
Grow and maintain a good working relationship with appointed agenices
Attend and contribute in status meetings as necessary and ensure actions are documented and distributed.