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Global Marketing Executive job description
Global Marketing Executive job description
Global Marketing Executive Trade job description
To assist with the development and delivery of all global and multi-regional trade and corporate campaigns across all media channels. Through regular liaison with Brand Design and external agencies where necessary, they will play a key role in ensuring all overseas trade briefs are fulfilled on time and on budget always adhering to global brand guidelines.
This will involve helping with the communication and implementation of a centrally agreed strategy to the regional markets and then subsequently to work with the regional marketing teams to ensure this strategy is implemented on time and on budget.
Planning and strategic development
Support the Trade Campaign Manager by attending relevant meetings to fully understand business objectives globally
Gather trade and corporate information and requirements from local markets to help feed into the development of global strategy and creative development
Once strategy and creative direction are agreed, support in communicating this to regional markets
Work with the regional marketing contacts to develop a good understanding of regional markets both commercially and from a trade marketing perspective
Develop a good understanding of regional cultural and regulatory issues (from a marketing perspective) and flag any potential creative issues early in the development process
Support the Trade Campaign Manager in representing the voice of regional marketing teams in the UK and clearly communicate any issues and requirements, especially around lead times and constraints
Good interpersonal skills
The right candidate will be articulate in dealing with a number of different departments in the UK and marketing contacts in all overseas offices
Good creative judgement to evaluate if a campaign and creative for that campaign is right for individual markets and on brand
Have a working knowledge of the creative briefing and development process, ideally on an international level
Deliver comprehensive briefs to agencies (both internal and external) and then be able to critique creative work and recommendations in a constructive and rationale way
Excellent attention to detail and project management skills to be able to deal with multiple campaigns across multiple channels and different countries
Good communication skills to provide constructive feedback to agencies (internal and external) and to talk through strategy, media plans, creative and results to the Trade Marketing team
Analytical skills with experience of response analysis across different media channels
Influencing skills to be able to sell in marketing strategy to other areas of the business
Project management skills with an ability to prioritise workloads and work to tight deadlines and quick turnarounds
Work with Brand Design and the global agencies to be fully aware of marketing plans by country and work with the regional markets to understand the relevant lead times and execution requirements to ensure relevant creative work is available at the right time and in the right format
Regional marketing team Liaison
Build and develop a good relationship across all our regional marketing contacts
This may involve travel when required to relevant markets as well as being involved in global marketing meetings
Campaign and communication delivery
To develop a core suite of trade and corporate templates that are flexible enough to work across all markets
Where necessary, ensure all projects are prioritised and expectations of all parties are managed appropriately
Ensure that all regional marketing requirements are captured
Once creative executions have been approved for global use they will be responsible for helping with the delivery of the campaign across regional markets where applicable and helping to make sure that assets are signed off by the Trade Campaign Manager
Reporting and Analysis
Understand local tracking capabilities and where appropriate look assist the Trade Campaign Manager in identifying relative success and failure of campaigns by market
Help in ensuring that any campaigns and elements of campaigns that have been briefed to the Exec come in on budget
Grow and maintain a good working relationship with Brand Design team, appointed Creative agency, appointed Media agency, appointed direct marketing agency and with trade website agency
Attend and contribute in status meetings as necessary and ensure actions are documented and distributed