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Global Marketing Executive job description

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Job Summary

The Global Marketing Executive will take direction from the International Advertising Controller to assist with the

development and delivery of all global and multi-regional advertising campaigns across all media channels.

 

This will involve helping with the communication and implementation of a centrally agreed strategy to the regional markets and

then subsequently to work with the regional marketing teams to ensure this strategy is implemented on time and on budget.

 

Main responsibilities-Global Marketing Executive job description

 

Develop a good understanding of regional cultural and regulatory issues (from a marketing perspective) and flag any potential creative issues early in the development process

 

Support the International Advertising Controller in representing the voice of regional marketing teams in the UK and clearly communicate any issues and requirements, especially around media channel constraints and lead times

 

Help in ensuring the successful execution of the approved strategy and campaigns and provide final approvals when required

 

 

Work with OMD International to help identify global media opportunities and ensure all markets are aware of these ideas

 

Assist the International Advertising Controller in communicating both business and department strategy to regional marketing managers as well as UK marketing team

 

Responsibe for the timely and accurate updating of the quarterly marketing plan in advance of each financial quarter  

 

 

 

Encourage and support innovative solutions to challenge the business through communications activity

 

Schedule and prioritise workloads and manage the effective execution of all activity

 

 

Global Marketing Executive job description

Global Marketing Executive job description

Global Marketing Executive job description

 

The incumbent will also be a point of contact and representation for regional marketing teams. They help will ensure global

consistency in our advertising and conformity to brand guidelines.

Planning and Strategic Development

 

Support the International Advertising Controller by attending relevant meetings with the commercial team to fully understand business objectives globally

 

Gather information and requirements from local markets where asked, to help the International Advertising Controller feed into the development of global strategy and creative development

 

Once strategy and creative direction are agreed, support the International Advertising Controller in communicating this to regional markets

 

Work with the regional marketing contacts to develop a good understanding of regional markets both commercially and from a marketing perspective

Encourage and support innovative solutions to challenge the business through communications activity

 

Schedule and prioritise workloads and manage the effective execution of all activity

 

Campaign and Communication Delivery

Global Marketing Executive job description

 

Ensure that all regional marketing requirements are captured

 

Once creative executions have been approved for global use, be responsible for helping with the delivery of the campaign across regional markets where applicable and helping to make sure that the ads are signed off by the appropriate person within the UK advertising team

 

Work with the global media agency (OMD) to be fully aware of media plans by country and work with the regional markets to understand the relevant lead times and execution requirements to ensure relevant creative work is available at the right time and in the right format

 

Where the campaigns can have an execution that contains more than one approved component (e.g. headline), be responsible for communicating the options with regional markets and ensuring the final copy adheres to agreed guidelines

 

The majority of creative approval and amendment will be done via an online asset management tool (TAG cmd). This role will involve being fully proficient in the use of this tool.  In markets where broadband restrictions do not permit the use of an online asset management tool, creative amends and approvals will need to be done via email or other means

 

Assist the International Advertising Controller in ensuring the overseas markets receive any relevant assistance in the production of local campaigns and adhere to brand guidelines.  While the majority of creative templates will be developed in the UK, there will also be a requirement to help regional marketing departments with any regional, tactical work they require

 

 

Be totally familiar with brand guidelines and ensure that all creative is in line with these guidelines 

Be responsible for the timely reporting of the success of campaigns

Regional Marketing Team

 

Build and develop a good relationship across all our regional marketing contacts.  This will involve travel when required to relevant markets, as well as being involved in global marketing meetings

Global Marketing Executive job description

 

 

 

 

 

 

 

 

 

 

 

 

Reporting and Analysis

 

Understand local tracking capabilities and where appropriate assist the International Advertising Controller in identifying relative success and failure of campaigns by market.  Take these learnings and under the guidance of the International Advertising Controller, report on them as well as provide commentary and analysis to the broader advertising team where necessary

 

Ensure that any agreed learnings are implemented in future campaigns where applicable

 

Budget Management

Global Marketing Executive job description

 

Ensure any campaigns and elements of campaigns come in on budget

 

Supplier Liaison

 

Grow and maintain a good working relationship with the appointed Creative agency (Y&R), appointed Media agency (OMD) and with our global asset management agency (TAG CMD)

 

Attend and contribute in status meetings as necessary and ensure actions are documented and distributed