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Responsible for shaping the overall worldwide portfolio, working with multi-disciplinary teams to identify commercial opportunities. Responsible for the effective execution and delivery of these brands to consumers- through both shaping the brand identities and generating global campaigns across the footprint.
•Establish and maintain a global network of marketing professionals across all regions – learning from and inspiring each other, sharing best practice, minimizing duplication of effort and achieving profitable and measurable growth
•Inspire organisation with new genre brands, steep them in the brand DNA, and create outstanding and 360 degree launch marketing plans
•Supervise the successful creation and production of many global channel marketing campaigns a year - setting up an efficient and collaborative process resulting in highly effective and creative marketing campaigns
•Work to establish clear metrics and marketing effectiveness reporting
•Work to create a pragmatic but effective approach to media planning across the channel brands
•Work with digital, communications and content teams to create a clear digital marketing strategy and maximize the value of our fans – through owned and earned media, events and stunts.
KNOWLEDGE, TRAINING AND EXPERIENCE
Advanced IT skills
RSA III/NVQ 3 or equivalent.
Trained and experienced at intermediate level in a range of software packages
Good standard of English & Numerate
Advanced secretarial skills such as audio and voice recognition software
At least 2/3 years experience in a secretarial environment
AREAS OF EXPERIENCE AND KNOWLEDGE:
The ability to organise and prioritise own workload within any specified guidelines where guidance
is not readily available, but at set intervals
Proficient in diary management co-ordinating appointments to ensure best use of Managers’ time
Experience of transcribing formal minutes of meetings.
Independent/lone working and team working skills
Experience of adapting to change and managing work in a changing environment
Evidence of ability to be flexible and show initiative, sensitivity and enthusiasm to work
Free job description Head of Brand and Global Campaigns
Marketing Expertise, with strong editorial sensibilities
•Significant channel marketing expertise and experience with:
oManaging channel rebrands: creation and rollout of brand identities and on-screen presentation
oLaunch marketing for new propositions
oDay to day workflow management
oMedia strategy, planning and execution
•A proven track record within a Brand/Marketing environment.
•Experience of building brands or evidence of brand sensibility across multi platforms – understanding the complexity involved in this
•Proven track record in securing non-traditional media: partnerships, events, sponsorships
•Consumer insight, including building brands within a digital/social media environment
•Be able to demonstrate the ability to make tough creative decisions and bring others along with them
•A good understanding and awareness of consumer behaviour.
•Proven ability to prioritise through analytical capability and clarity of thinking, to build global strategy across cross-functional teams.
•The ability to negotiate desired outcomes with peers and partners, whilst maintaining close working relationships.
•Proven demonstrable experience of developing a credible brand strategies
•Clear track record of delivering editorially across a matrix managed/multi-product and multi-channel media organisation.
•Entrepreneurship; successful track record of generating innovating ideas and executing, through challenging the status quo.
•Possess up-to-date knowledge and networks in Internet, Mobile and Digital Media industries, and have a deep understanding of the threats and opportunities for media companies in a digital age.
•Proven excellent leadership skills, with the ability to influence in positions of no direct authority
•Is recognised as an expert both within and beyond own function, or as an external thought leader within a strategic function or discipline.
•A collaborative approach to working relationships.
•Proven success at building strong effective relationships, especially with creative talent
•Highly articulate and an excellent communicator in English, with strong influencing skills and the ability to communicate well with peers and senior executives, locally and in different regions.
•Strong knowledge and networks in the media market, with the ability to build trusted relationships, across the Global media market.
The successful candidate should be able to demonstrate the following:
•Relentless positivity and a hunger for change and improvement
•A collaborative approach
•Global mindset: thinking and acting for both local and global needs
•Change leadership: resilience - ability to listen and respond and hold the course
•Ability to influence
•Accountability/Making tough decisions
•Empowering of others
•Creating shared understanding (being transparent)
No specific educational requirements
•Experience in driving change and improvement through a complex matrix structure
•Experience with industry marketing – across both brand / identity development and ongoing promotion
•General brand stratgey and planning experience
•Proven track record of leveraging small budgets through creative thinking and a lateral approach
•Proven track record in building successful brands
•Significant understanding of consumer insight, audiences, and a strong pedigree in analytical thinking
•Strong digital skills
•To build effective, compelling propositions for new brands , products and services
•Run the day to day implementation and supervision of new brand development process
•Influence internally to ensure that shared brand definitions are created and used for our major brands
•Supervise the brand guardianship manager to ensure that our brand is preserved and leveraged appropriately
•Provide thought leadership and brand best practice insight