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Free Job description Data Insight
This role will provide outstanding strategic and operational leadership to develop, implement and evolve data-led insights capability, and encourage adoption advanced data analytics and data science best practice across the company.
•Provide leadership of the Data Insights function
•Recruit, and provide day-to-day line management for the Data Insights team , including setting out clear objectives, responsibilities & performance standards
•Manage the catalogue of data insights features, and identify and articulate the new capabilities required to deliver advanced data insights
•Act as business lead during procurements for data insights systems
•Lead the process of designing and developing data mining and analytics at the customer level to gain a better understanding of the customer
Skills, Experience and Qualifications
•Demonstrates passion for and deep knowledge of advanced data analytics as an experienced practitioner.
•A strategic thinker, able to articulate a vision and goals and able to generate, or catalyse in others, innovative ideas and approaches and to translate these into practical realities in the short, medium and long term.
•Operationally proficient with the ability to plan, prioritise and deliver with clear results.
•Excellent written and verbal communication.
•A team player with excellent interpersonal skills; able to collaborate across organisational boundaries, embrace change, work in matrix management arrangements and be deployed to different teams and projects to proactively make improvements to working practices.
•Excellent senior stakeholder management skills, able to build rapport and credible, trusted and strong working relationships.
•Strong negotiation, influencing and presentation skills with the ability to communicate to and persuade people both within and external
•Self-reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities
•An impressive record of success in the field of direct and digital marketing, gained at a senior level with a consumer focus
•Experience of implementing new analytics capability and developing supporting processes
•Experience of managing senior stakeholder relationships.
•A successful leader with experience of line management and development during a time of change and potential ambiguity.
•Strongly evidenced experience of, and aptitude for, working in a highly matrixed environment managing competing demands and objectives from disparate teams.
•Experience of driving efficiency and effectiveness in ways of working and managing and working collaboratively with in-house resources, suppliers, external agencies and third parties.
•Develop and refine predictive segmentation models for use in direct marketing activity and in digital products
•Develop and maintain business processes which allow the organisation to maximise the value of analytics features
•Provide analytical support in developing campaign test designs
•Monitor and report on effectiveness of segmentation models
•Work with Change team and wider teams to encourage adoption of advanced analytics insights within campaign process
•Lead and coordinate an integrated offering to senior stakeholders, partnering effectively with colleagues in marketing teams
•Manage the Data Insights budget
•Act as Contract Manager for relevant data insights sub-contracts