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Free Job description Digital Analyst
To focus on online performance across desktop, mobile, tablet and connected TV, services, web, and apps.
Also performance across social media and off-site. Responsible for supporting and delivering insights, analysis, data and measurement that positively impact on internet strategy, and the development and management of online.
•Analysis, insight, product support and end-user support
•Communication of digital data to the business
•Having a great understanding of howo nline works, and proactively use this knowledge to come up with ideas for analysis
•Supporting product, strategy and marketing teams with their analytics needs
•Helping to embed marketing science mindset and methodology within the team
•Evangelising the power of digital data and analytics
•Promoting best practices in marketing sciences with respect to digital analytics
Experience & Skills
•Some relevant experience in digital analytics, and digital media generally would be desirable, but more important is a desire to forge a career in the fast growing digital analytics industry
•Good knowledge of Office software, specifically Excel, Word and PowerPoint
•Knowledge of marketing science techniques and tools
•Some knowledge of, and interest in, online measurement across a wide variety of platforms (such as video, mobile, social networks etc.)
•Some experience of working with data and the ability to present your analysis findings in a clear and concise way
•Some experience of visualising and presenting data to technical and non-technical audiences would be desirable
•Excellent analytical and numerical skills
•Ability to learn new skills by a combination of classroom and online learning
•Ability to manage your own workload and projects as appropriate
•Curiosity, diligence and tenacity
•Proactive approach and ability to work without close supervision
•High personal drive with a focus on results and achieving goals
•Sets high standards of performance for self and others
•Treats colleagues with honesty, respect and compassion
•A team player - demonstrably seeks out opportunities to collaborate with colleagues
•Open to change – responds flexibly to new challenges. Keen to seek out new ways of doing things
•Promoting and supporting a data-driven culture
•Helping to inform the digital analytics roadmap
•Supporting researchers, planners and marketers to deliver valuable and actionable insight
•Assist in identifying gaps in data capture strategy and recommend enhancements
•To support the team in evangelising the use of analytics to drive performance measurement and optimisation
•To build strong relationships with key customers