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Free Job description Digital Artist
To produce high quality images from supplied photography, employing high-end Photoshop techniques such as cutting-out, fine masking, compositing, colour-management and special effects, in various formats, for use in print and online media. Also using Photoshop and other software to create interactive digital marketing assets as part of the promotional campaign process
Working closely with the Picture Campaign Executives, as well as stakeholders to develop ideas and creative visual solutions for picture and interactive campaigns. To ensure that the visual concept is in line with the brief and to support the rest of the team.
To demonstrate creative visual design expertise, good workflow practice, and brand-awareness, working within deadlines and creative briefs to produce images and assets with maximum impact, usage-flexibility, and respect to the channel.
To act as a source of expert creative and technical advice to photographers, Picture Campaign Executives and Creative Picture Managers.
To manage the workflow and be responsible for ensuring that all work is produced to the highest standard that is appropriate for the campaign tier.
•Bachelor’s degree (or equivalent) in photography, graphic design or related field or equivalent experience.
•A portfolio of projects which demonstrate a high level of image-manipulation expertise, including complex retouching and graphic design.
•Advanced level of knowledge of Adobe Creative Suite CS6/CC, particularly Photoshop. An Adobe Certified Expert (ACE) qualification in Photoshop would be desirable.
•Ability to undertake high-end retouching, complex image manipulation and compositing of photographic image content as well as creation of original artwork, and the ability to shoot own photographic material if required.
•Ability to use initiative and develop new skills outside normal area of expertise
•Excellent creative problem-solving with the ability to use initiative to source and create visual elements and to explore a range of viable approaches for responding to a brief.
•Good knowledge and understanding of technical and aesthetic issues in photography, including digital workflow, professional photographic techniques and lighting. A background in photography is highly desirable.
•Excellent knowledge of digital art and design-related issues such as colour management, asset management, font management, etc.
•A comprehensive knowledge of media image requirements and ability to deliver against these in terms of formatting etc.
•A comprehensive knowledge of the issues surrounding multi-media image design
•A good understanding of photographic imagery, including how photographic images are used in the media
•Ability to meet strict deadlines and work accurately under pressure.
•A good knowledge of Apple Macs and Mac OS X
•Ability to troubleshoot minor technical problems with graphics software and hardware.
•A knowledge of and interest in output, specifically, an understanding of the visual creative process and how this can meet audience needs and contribute to the audience’s aims and expectations.
•Good communication and interpersonal skills, with the ability to deal with a wide range of stakeholders with confidentiality, tact and diplomacy.
•Ability to take direction and work independently.
•The ability to negotiate, persuade and sell ideas whilst maintaining trust and confidence.
•Ability to undertake graphic-design related work including typography, multiple page layout, outdoor and off-air advertising, and poster design.
•Ability to use motion graphics software to undertake digital image related work including banners, gifs, moving posters, and other motion graphics needs.
•Act as a point of reference for image related queries, for imaging software, techniques, and the latest trends.
•Ability to illustrate with fine art media and digital media for campaign briefs and finished work.
•Leading creativity: fosters imagination, creativity and experimentation, takes and promotes considered risks, celebrates creative successes and learns from failure, shows openness to alternative ways of doing things
•Planning and organising: ability to work and deliver to tight and changing deadlines
•Managing relationships and team working: ability to build and maintain effective relationships with senior managers and a range of people. Demonstrable ability to work collaboratively within a wider team
•Communication: excellent interpersonal and communication skills with ability to get message across by adopting a range of styles, tools and techniques appropriate to the audience and nature of information
•Collaborating across boundaries: challenges systems, processes and people that block collaboration, connects people, ideas, processes and issues, sets an example by sharing resources, knowledge, ideas and skills across the organisation, builds helpful productive relationships across the organisation
Many staff in the team provide dedicated support to a particular service or genre. There is a requirement, however, for all staff to work flexibly across all media and genres. This includes contributing to ad hoc projects or providing longer term support in a different area. Any changes will be discussed with the individual concerned taking into account their interests and abilities.
•Provide creative leadership and assistance for defined campaigns in the areas of direction of visual approach, pitching concepts and ideas, while working closely with Picture Campaign Executives and Creative Picture Managers.
•Create original visual concepts in line with the brief.
•On major campaigns, develop ideas and creative photographic design solutions for pictures
•Research and prepare artwork in support of agreed creative concepts and support idea-generation sessions.
•Provide technical and creative guidance to the Picture Campaign team and photographers (where deemed necessary).
•Attend pre-shoot meetings where appropriate to input into the Picture Campaign team on the best way to realise digital art requirements and production values within given operational constraints.
•Produce images and assets that will work across the full range of available media environments.
•Employ the use of Photoshop and other graphics software for creative high-end retouching, image manipulation, graphic design, animation and the creation of multi-platform content.
•Manage own workflow
•To be personally responsible for carrying out work in line with the brief and ensuring deadlines are met.
•Encourage introduction of new working techniques in the practice of visual design by keeping abreast of industry developments as well as creative marketing and advertising trends.
•Keep up to date with internal editorial and design standards and guidelines.
•Support the research of new graphics software and contribute to the assessment of solutions (?) and testing of new hardware.
•Support in the management of technical issues with the graphics software and hardware including liaising with IT.
•Comply with all relevant safety rules, procedures and guidelines, and be aware of responsibilities under the safety policy
•Comply with the policies on Diversity and apply the principles of the policy when carrying out the role.