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Free Job description Digital Communications Development
To develop and improve the digital platforms (website, extranet and social media channels) and their content to support the effective delivery of the Communications and Engagement Strategy across its different internal and external audiences
To drive increased staff use of the extranet for administrative, management and communications functions to support planning and governance
To drive use of the extranet by member practices through supporting practices and developing the extranet in response to their feedback
To support and train staff practices in correct use of the extranet
Knowledge, Training and Experience
Educated to degree level or equivalent professional qualification in relevant subject
Knowledge and experience of digital communications and/or engagement in a professional context
Knowledge and experience of using content management systems
Experience of stakeholder communications and/or engagement
Experience of providing training/coaching/mentoring to others
Experience of project management
High level of written communications skills, including writing for digital platforms
Ability to pull together and edit content from different sources to produce coherent final content
High level of verbal communications and interpersonal skills
Experience of communicating with people at different levels within an organisation
Ability to analyse and interpret varied sources of data to provide meaningful information
Experience of producing options for development based on insight and analysis
Planning / Organisational Skills
Skills for supporting project management
Experience of organizing events for multiple attendees (e.g. workshops, think tank sessions)
Strong time management skills
Experience of managing delivery by external suppliers
High level of IT proficiency
Experience of using software tools to create interactive digital content
Ability to work on own initiative and organise own workload with minimal supervision working to tight and often changing timescale
To produce options for implementing a process of sharing content between the website and extranet, liaising with the suppliers as necessary
To engage the locality and theme leads and member practice staff through a range of approaches including managers’ meetings, locality meetings, workshops etc to determine what digital content and functionality developments they require
To liaise with suppliers to develop content that is useful to the organisation staff
To arrange training for staff on use of the extranet and provide basic instruction as required
To work in collaboration with Communication Staff to forward plan and manage content of the website
Review cost benefit of the extranet and gather data and evidence
To produce and source draft digital content for relevant areas of the extranet and website
To upload and maintain digital content on relevant areas of the extranet and website
To draft, schedule and publish social media posts and tweets on the organisation channels
To produce options for change and facilitate improvements to the extranet and website with the suppliers