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Job Description of a Sales Executive
The post holder will be responsible for selling The Venue for conferences, meetings, trainings and dining events. The post holder will have direct day to day involvement in handling sales enquiries and bookings and will be expected to manage a portfolio of existing account contacts to encourage repeat and new business. The post holder will also be expected to pro-actively contact leads to develop new business and attend exhibitions and networking events as required.
1 Enquiry Handling and Diary Management To promptly and professionally respond to telephone and written enquiries for event business, conduct show rounds and provide client hospitality.
To promote the facilities to prospective clients by demonstrating an in-depth knowledge of the following:
o The product
o Differing conference and events requirements
o Audio-visual equipment
o Menus and wine
o Exhibition equipment
To be able to enhance customer desire by presenting the history and background of The Conference and Events Centre.
To liaise in writing and verbally with clients at any stage from initial enquiry through to post event follow up and in particular to be able to write effective sales and financial proposals for event business.
To maintain 3 computerised systems that are used to monitor meetings and event business, taking particular care relating to the accuracy and completeness of information. The 3 systems are:
o A conference and banqueting diary management system (currently ‘Rendezvous’)
o A simple tracking system to record account management activities
o Customised Sales reports used to report new business
To actively follow up on enquiries and bookings to ensure the highest level of conversion and accurately record and follow up on all lost business.
To conduct client site visits in a professional manner and promote to a broad range of prospective buyers.
3. Sales and Account Management
To follow all agreed standards and procedures relating to sales.
To report sales and account management activities using pre-agreed systems and reports.
To strive to achieve individual and departmental targets relating to: event co-ordination; account development and new business development.
To assist in the production of all relevant documentation needed for conference and banqueting information packs.
To pro-actively contact new business leads.
To provide input and assistance as required to market and sell the Mermaid. This could involve new products, brochures, packages, menus and show round flyers.
To maintain the Mermaid/Fare business referral system.
To increase revenue from allocated new and existing client accounts.
To assist with any general sales team activities and represent The Mermaid at external events and exhibitions.
2. Event Co-ordination (As Required) To co-ordinate events so that they are efficiently handed over to the catering
team/operations managers from Fare, the external contract catering supplier.
To liaise with clients to create accurate function sheets for each event, and distribute all event information within set timelines.
To attend all client meetings as required, including tasting, pre-event discussions, ‘meet and greet’ services on the day of an event and post event follow up.
4. General Duties
Any other duties as may be reasonably expected and which are commensurate with the level of the post.
To ensure that you follow all Mermaid standards and procedures particularly relating to health and safety.
To attend meetings as required.
To assist in any area within the office at busy periods.
To attend any internal or external training courses as required.
To carry out such further tasks as delegated by your Line Manager, from time to time.
To demonstrate an ability to work flexible hours.
To visit competition venues for benchmarking in your own free time
Very good telephone manner and excellent interpersonal skills including the ability to deal with high profile visitors and international clients. (E)
Good customer relations, sales and negotiation techniques and skills. (E)
Fast and accurate word processing skills, experience of Microsoft Office applications including Excel and PowerPoint. (E)
Well organised and excellent administrative skills. (E)
Meticulous attention to detail. (E)
Ability to meet exacting deadlines. (E)
Ability to work under pressure. (E)
Sales and/or account/event management experience (E)
Relevant qualification in hospitality management, a distinct advantage. (D)
Good education and appreciation of culture. (D)
Knowledge of food and wine, with the ability to entertain and network with clients. (D)
Knowledge of the Mermaids history and the buildings architecture. (D)
Knowledge of audio-visual equipment. (D)