Marketing and Social Media Manager job description
Job Summary-Marketing and Social Media Manager job description
To develop the brand, ensuring that it is fully aligned with objectives and those of the project’s partners.
To develop the marketing and outreach strategy, ensuring that it meets the vision of the organisation.
Main responsibilities-Marketing and Social Media Manager job description
Knowledge, Skills and Abilities-Marketing and Social Media Manager job description
Demonstrable experience of helping to create a marketing plan across a variety of media, including print, websites and social media platforms for a diverse audience on projects with a similar complexity
Demonstrable experience of successfully delivering such a marketing plan to a wide variety of stakeholders.
Ability to understand and translate strategic objectives into simple, clear marketing messages.
Demonstrable ability to work quickly and accurately under pressure, including handling frequently changing briefs and workloads.
Effective interpersonal skills, both written and verbal, particularly experience with the public
Excellent writing skills. It is also expected that the post-holder will have excellent grammar, punctuation and accuracy
Ability to juggle and prioritise conflicting tasks.
Demonstrable experience of holding a budget
Experience of working with commercially sensitive material.
Use of social media in a corporate environment to support collaborative working and information sharing with third party suppliers.
Demonstrable experience of producing marketing and briefing material for senior (board level) stakeholders.
Strategic thinking – able to identify a vision along with the plans which need to be implemented to meet the end goal, evaluating situations, decisions and issues in the short, medium and long term.
Communication - able to get messages understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information. Recognises the importance of sharing and disseminating information and contacts
Planning and organising - Prioritises and plans, taking into account the degree of uncertainty, resource availability and dependencies to ensure delivering within the time, cost and quality constraints.
Adaptability and flexibility - a willingness to be flexible in meeting the challenge of working across a diverse range of delivery teams.
To manage uncertainty and adapt the programme, portfolio or project where required.
Influencing and persuading - able to present sound and well-reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change
Managing relationships - able to build and maintain effective working relationships with a range of people, including senior/executive level. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.
Free Job description Marketing and Social Media Manager
Ensure the production and delivery of high quality marketing messages to a wide range of stakeholders, coordinating with project partners around a shared communications strategy.
To ensure that stakeholders are engaged with in an effective and consistent manner.
To present to the project board, to ensure that the project is promoted where applicable and that full details of communications activities are reported appropriately
Brand Development and Management
Establish effective working relationships with key senior stakeholders and external partners to refine the existing brand into an appropriate public-facing brand
Guide the project team to ensure that the brand is used consistently and ensure that the marketing discipline plays a core role in shaping product development and market positioning.
To adopt a strategic marketing approach for the project and associated products that aligns with project requirements, the project partners and the wider strategy
To commission & be responsible for signing off all marketing material and co-ordinate the approval process of the marketing material, ensuring that the format, messaging and branding is consistent and compliant with standards and the overall brand.
Agree budget allocation with key stakeholders and be responsible for ensuring campaigns are delivered within budgets, agreed timeframes and quality standards.
Champion innovation and command respect of stakeholders by keeping ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and utilising new technological approaches within marketing plans wherever possible.
To set-up and manage communications channels which will deliver timely, targeted and specific messages to different areas of the community. These will include a website, an email distribution list, a newsletter and social media platforms, as well as online communities and trade bodies.
To publish, moderate and cross-promote the project on social media which will include using a variety of tools and techniques to maximise reach and awareness, engaging with the project’s users/contributors and managing expectations, feedback and conversations about the project.
To manage the website, deciding which messages to promote and organising colleagues to provide the material required
To create multimedia content for use in digital comms including the reports and on and ad-hoc basis for other key campaigns throughout the year.
To reply appropriately and sensitively to the public who have questions/information regarding the project in accordance with house style.
To liaise with the communications teams and the project partners, ensuring that the project and platform is properly represented across all communications strategies.
To collaborate with divisions in order to optimise internal engagement, communications effort and opportunities for the project.