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Marketing Communications Co-ordinator job description

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Job Summary

 

To provide practical marketing and communications support across all networks/channels/genres on both specific initiatives and a variety of ad-hoc projects (supporting the marketing strategy and the communications plans and activities equally).

 

Main responsibilities-Marketing Communications Co-ordinator job description

Context

 

You will work across one of the following teams:

 

 RADIO -This role reports directly to the Head of M&C Operations (R&M) and will work closely alongside three other Marketing &

Communications Executives. Key relationships within the team will be with the appropriate Marketing Managers and Comms Managers

together with Brand Managers and Picture Publicists.

 

 

TV -This role reports to the relevant channel, genre or portfolio head and will work as part of a fully integrated team,

 delivering cross functional support as necessary. Key relationships within the team will be with Marketing, Communications staff,

 in particular Picture Publicity Managers, Publicists and Marketers.

 

 

DIGITAL -It is expected that there will be two Marcomms Co-ordinators in the team, each line managed within the teams of

either the Digital or New Media Marketing Managers. The post-holders will be allocated to projects across the teams output and

will have the opportunity to develop skills and experience in the professional areas of both marketing and communications.

Knowledge, Skills and Abilities-Marketing Communications Co-ordinator job description

 

Marketing Communications Co-ordinator job description

 

 

JOURNALISM -This role reports to the Marketing Manager (News) but supports (as work dictates) across the Marketing and

Communications functions of the journalism pod. Launches and events are critical to this pod, and the role will need to support

both communications and marketing elements of these throughout the year.

 

 

NB:It is anticipated that around two-thirds of the Marcomms Co-ordinator time will be spent in support of Press and Public Relations activity).

 

Future focus is fundamental within MC&A, therefore all staff are expected to actively explore and identify new and interesting avenues for communicating effectively and imaginatively with audiences. Staff should also actively take an interest in developments

 in social and cultural trends, developments in broadcasting and related industries and actively share learning and insights across  the division.

 

Key Responsibilities

 

Support senior team members by assisting with both marketing and communications activities on 360 degree content campaigns that play out cross media.

 

Act as an advocate for both the relevant area and MC&A, maintaining professionalism, positively dealing with change and recognising opportunity together with developing and maintaining a wide range of relationships with key members of staff, and the wider organisation.

 

Must have understanding of marketing communications disciplines with significant experience within a marketing communications environment (i.e. agency, media relations, marketing, communications, events, branding).

 

Ideally you will have or be working towards a professional marketing or communications qualification.

 

Must have experience of both assisting and managing on all aspects of a project through to completion. Must have the ability to meet set targets and deadlines whilst managing a wide range of concurrent activities.

 

Must have ability to work on own initiative whilst seeking appropriate input as required.

 

Marketing Communications Co-ordinator job description

 

Excellent IT skills (ideally working knowledge of SAP) and ability to adapt to new IT systems.

 

 

Understanding of media industries (in particular broadcasting) and ideally the company organisational structure and policies.

 

Familiarity with the relevant area for which this post will be responsible.

Marketing Communications Co-ordinator job description

 

Together with extensive administrative assistance you will support work on a variety of projects or initiatives which may include:

 

Promotions: Manage promotional activity to support specific channel, network or genre initiatives. This will include the production of communication materials, e.g. brochures, direct mail, posters, may involve liaison with advertising agencies, printers or designers. It may also involve managing the production and distribution of merchandising.

 

Writing: Research and write creative briefs for on air trails. This will involve liaising with internal teams/programme producers and on air promotions teams. You will also reseach and write press information, press releases, general information and promotional material.

 

Exhibitions and Events: Research and manage company presence at exhibitions and events. Including being responsible for branding programme and handling the pr for programme events and identifying key exhibitions which suit the target market, negotiating the contract, organising stand design with designers and sourcing and managing exhibition staff. Additionally, identifying the need for any new supporting literature and commissioning it.

 

Media Queries: You will act as first point of contact for queries and will respond to media, agency and staff queries and inform all relevant departments of any enquiries of a sensitive nature, and/or requiring further action; ensure necessary follow-up to enquiries.

 

Marketing Communications Co-ordinator job description

 

Press: You will maintain and update journalistic contacts, write and issue press information and press releases together with monitoring press coverage and maintaining full and proper information systems in order to facilitate professional service to media, including sourcing and filing information or using IT. Additionally you will liaise with journalists and arrange interviews.

 

General Admin: Including overseeing the copying and distribution of programme CDs and cassettes to radio reviewers and previewers.

 

Budgets: Manage any budgets associated with the marketing and communications activities outlined above, if necessary establishing and updating a database which will monitor and track spending.