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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"

 

"A really funny and interesting read .... great insight into the wierd and wonderful world of HR ..."

 

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If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.

HUMAN-RESOURCES-OR-WAS-IT-HUMAN-REMAINS-COVER-web HUMAN-RESOURCES-OR-WAS-IT-HUMAN-REMAINS-COVER-web

 Marketing Manager Ad Sales

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Job Summary

Main responsibilities-Marketing Manager Ad Sales

Knowledge, Skills and Abilities- Marketing Manager Ad Sales

Marketing Manager Ad Sales

Responsible for managing marketing activities to support the Advertising Sales team to help reach the revenue targets.

 

To develop and implement the marketing plan across key markets and take responsibility and lead on marketing activities on advertiser funded content pitch and deal execution

 

• Take the lead on marketing projects for Advertising Sales

 

• Work closely with the other Managers to ensure a collaborated approach to all projects.  

 

• Supporting the Advertising Sales team with tactical activity to support pitch proposals, often at short notice.  Ensuring the marketing support they receive maximises their chances of success in winning the business.

 

• Working with Advertising Sales and Client contacts on the consumer marketing support for advertising funded programming.  Often includes print and online advertising and micro site creation/management.

 

• Working closely with the other teams to align B2B marketing approach and trade facing activities including branding, events and the B2B commercial website.

 

• Working closely with the  Advertising central Marketing team where cross- marketing support is required and calls for new marketing expertise

 

Knowledge, Skills and Experience

 

• Substantial experience in B2B marketing, preferably within the industry.

• Significant experience at Senior Marketing Executive/Marketing Manager level

• Experience of B2C marketing as this will form important part of the role with clients/partners

• Experienced in managing creative and media agencies across different disciplines and markets

• Experience of working closely with sales teams

• Must be an excellent communicator, with strong presentation skills

• Organised, with strong attention to detail and ability to work under pressure, often to tight deadlines

• Ability to prioritise and good sense of initiative

• Ensuring an efficient and timely response to enquiries, exercising judgement and discretion.

• Ability to challenge the status quo and analyse initiatives, make decisions based on sound commercial judgement

• Ability to analyse return on investment both pre and post activity to judge its affect on the business and sales growth

• Extremely strong negotiator and influencer – must have the experience and confidence to challenge requests and influence/gain buy in from the sales teams where relevant

• An excellent brief writer – ability to understand commercial objectives and interpret these into a strong and focused creative brief

• Creative, self starter and resilient

 

 

Responsible for the brand amongst the media and advertising communityand for the way in which we present ourselves across a range of marketing activities including but not limited to advertising, sponsorship, direct mail, events, hospitality, sales collateral, presentations and web/micro sites

 

Success in this role relies on the ability to build collaborative relationships at multiple levels internally.  A positive, upbeat approach and the ability to manage a number of simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance.

 

• Develop and manage key marketing activities for Advertising Sales

 

• Management of individual project budgets, ensuring cost effectiveness and delivery of projects within allocated budgets.