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Marketing Manager job description provides a free database of real job descriptions for use in writing jd`s, recruitment and job search.

Job Summary

Responsibility for implementing an integrated marketing strategy across either translating the strategic vision into a marketing context, delivering custome approval, increased loyalty and consumption.




Main responsibilities-Marketing Manager job description

- To develop annual or shorter term marketing plans to deliver challenging objectives for the brand


- To manage the day to day marketing activity including development of all TV trailing, banner ads, paid for advertising, merchandising, joint sponsorship, promotions, literature and event branding.


- To develop exciting and accurate creative briefs and ensure that marketing communications are characterised by the highest creative standards. In doing so, manage creative teams and external agencies to deliver high impact campaigns,


- To work with the relevant Creative Director to ensure all key content is effectively marketed and that marketing disciplines form an integral part of all stages of the commissioning process.


- To identify and communicate marketing opportunities to commissioning departments.


- To ensure the company brand is managed and refreshed where necessary and to be the brand champion – ensuring consistent use across all platforms in terms of look, image, identity and message.

Knowledge, Skills and Abilities- Marketing Manager job description

Key Selection Criteria


- In-depth understanding of marketing strategy, marketing techniques, qualitative and quantitative analysis techniques and customer research.


- Substantial experience of managing and developing major brands


- Demonstrable creative flair together with a strong track record of developing innovative marketing campaigns in all media. Experience of managing and leading creative teams and managing complex creative campaigns.


- Experience of new media marketing tools and techniques and a demonstrably creative approach to their use.


- Track record in project management with experience of balancing creative aspirations with limited financial and other resources, ability to work under pressure, handle sensitive issues and deliver to tight deadlines.


- Knowledge of the industry.


Marketing Manager job description


- Influencing & Persuading: able to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in an agreement or behaviour change. Skilled stakeholder manager.


- Strategic Thinking: Demonstrable strategic thinking skills, ability to identify a vision along with the plans which need to be implemented to meet the end goal. Evaluates situations and ability to translate analytical information for problem solving/development and to reach decisions and identify issues to address in the short, medium and longer-term.


- Using External Thinking: builds bridges with useful organisations and innovative thinkers, keeps up to date with developments in their field, responds to the demands of our commercial environment, relishes feedback and responds honestly to what our audiences and customers have to say.


- Communication: Excellent interpersonal and communication skills with ability to get message across by adopting a range of styles, tools and techniques appropriate to the audience and nature of information.









- Collaborating across boundaries: challenges systems, processes and people that block collaboration, connects people, ideas, processes and issues, sets and example by sharing resources, knowledge, ideas and skills across the organisation, builds helpful productive relationships across the organisation.


- Leading creativity: fosters imagination, creativity and experimentation, takes and promotes considered risks, celebrates creative successes and learns from failure, shows openness to alternative ways of doing things.


Marketing Manager job description

Marketing Manager job description


- To work with the relevant management teams in the development of specific programme and content brands.


 To help manage critical relationships with key internal and external stakeholders


- To assess all relevant customer and competitor data and to refine the marketing strategy and communications activity accordingly


- To lead by example in encouraging integrated working across the functions and across the division. To work closely with relevant communications staff to ensure press and public relations opportunities are exploited in an integrated manner, and that press communication supports the overall marketing strategy.


- To develop and promote a deeper understanding of relevant markets and the competitive environment.




- To ensure all activities are carried out cost effectively, efficiently and within budget. To have day to day responsibility for marketing budgets and to be aware of the full extent of the financial authority vested in the post.


- To be aware of responsibilities under the safety policy.


- To comply with policies on Diversity and to apply the principles of the policy when carrying out the role.