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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"
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If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.
"I couldn`t put it down from start to finish...these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it whether interested in HR or not!"
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Marketing and Press Manager job description
To raise local, regional and national profile;
To increase audience, client and visitor numbers;
To maximise sales, membership and donor scheme income;
To manage the marketing budget and output of the marketing team;
To line-manage and develop the marketing team.
To develop an effective overall marketing & press strategy
To develop specific marketing & press plans for each individual departments and their activities
To develop specific marketing & press plans to reach key target groups
Overall Marketing and Press Activity
To manage the planning, production and distribution/mail-outs of all of 's printed and digital communications (brochures, programmes, posters, leaflets, flyers, invitations, press releases, headed notepaper, business cards, newsletters, social networking activity, e-marketing);
To manage and further develop 's website;
To manage and further develop 's digital marketing output and social media activity;
To manage 's customer database(s) - in line with the Data Protection Act - and maximise direct marketing opportunities;
To develop and manage specific marketing & press campaigns for special events
To manage, develop and ensure the implementation of 's branding and logos across the organisation and its partners, promoters and other affiliates;
To undertake relevant market research and audience evaluation;
To plan and implement relevant advertising campaigns.
To exploit new fundraising opportunities;
To maintain existing and develop new online sales opportunities;
To manage and develop the Friends and Corporate Members scheme;
To develop advertising and sponsorship opportunities within 's printed and digital communications and the website;
An understanding of a variety of digital and print communication and marketing methods
An extensive local, regional and national media contact list (newspapers, magazines, TV, radio)
Excellent written and verbal communication skills
Ability to set and prioritise objectives and manage a heavy workload
PC and/or Mac literate
Web and print editing skills
Creativity and flair
At least 3 years marketing experience in a managerial role
Extensive experience of people management
Experience of managing and delivering marketing & press campaigns
Experience of dealing with the media (newspapers, magazines, TV, radio)
Experience of creating publicity materials
Experience of leading social media campaigns
Experience of working within the arts sector
A keen interest in and knowledge of the arts and media
Ability to lead a team and to participate in its development
Highly motivated with a willingness to take responsibility
Ability to work under pressure and observe strict deadlines
Ability to use initiative
Attention to detail
Arts based qualification or related discipline