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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"

 

"A really funny and interesting read .... great insight into the wierd and wonderful world of HR ..."

 

"Amusing and informative. A recommended read for anyone interested in a career in Human Resources. "

 

"Entertaining reading and one that anyone in the field of HR will be vale to instantly relate too! "

 

If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.

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Marketing and Press Manager job description

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Job Summary-Marketing and Press Manager job description

Main responsibilities-Marketing and Press Manager job description

Knowledge, Skills and Responsibilities-Marketing and Press Manager job description

Marketing and Press Manager job description

 

To raise local, regional and national profile;

To increase audience, client and visitor numbers;

To maximise sales, membership and donor scheme income;

To manage the marketing budget and output of the marketing team;

To line-manage and develop the marketing team.

Strategic Planning

To develop an effective overall marketing & press strategy

To develop specific marketing & press plans for each individual departments and their activities

To develop specific marketing & press plans to reach key target groups

 

Overall Marketing and Press Activity

To manage the planning, production and distribution/mail-outs of all of 's printed and digital communications (brochures, programmes, posters, leaflets, flyers, invitations, press releases, headed notepaper, business cards, newsletters, social networking activity, e-marketing);

 

To manage and further develop 's website;

 

To manage and further develop 's digital marketing output and social media activity;

 

 

To manage 's customer database(s) - in line with the Data Protection Act - and maximise direct marketing opportunities;

 

To develop and manage specific marketing & press campaigns for special events

 

To manage, develop and ensure the implementation of 's branding and logos across the organisation and its partners, promoters and other affiliates;

 

To undertake relevant market research and audience evaluation;

 

To plan and implement relevant advertising campaigns.

 

Fundraising

To exploit new fundraising opportunities;

 

To maintain existing and develop new online sales opportunities;

 

To manage and develop the Friends and Corporate Members scheme;

 

To develop advertising and sponsorship opportunities within 's printed and digital communications and the website;

Knowledge

 

 

An understanding of a variety of digital and print communication and marketing methods

 

An extensive local, regional and national media contact list (newspapers, magazines, TV, radio)

 

 

Skills

Excellent written and verbal communication skills

 

Ability to set and prioritise objectives and manage a heavy workload

 

PC and/or Mac literate

 

Web and print editing skills

 

Numeracy skills

 

Budget Skills

 

Creativity and flair

 

Experience

 

At least 3 years marketing experience in a managerial role

 

Extensive experience of people management

 

Experience of managing and delivering marketing & press campaigns

 

Experience of dealing with the media (newspapers, magazines, TV, radio)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Experience of creating publicity materials

Experience of leading social media campaigns

Experience of working within the arts sector

 

Personal Qualities

A keen interest in and knowledge of the arts and media

Ability to lead a team and to participate in its development

 

 

 

 

 

Highly motivated with a willingness to take responsibility

Ability to work under pressure and observe strict deadlines

Ability to use initiative

Attention to detail

 

Qualifications

Arts based qualification or related discipline