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Marketing Specialist Job Description

Job Summary

The Marketing Specialist develops marketing and PR campaigns and designs marketing materials to

promote the organization and its brand, programs, and services. The Marketing Specialist works with management to develop an overall marketing, branding, and PR strategy for the organization.

Main responsibilities-Marketing Specialist Job Description

Knowledge, Skills and Abilities- Marketing Specialist Job Description

Free Job Description Marketing Specialist

Design/Develop PR and Marketing Materials

 Oversee the creation of electronic and print materials to send to potential clients and funders

 Create press releases

 Assist with web updates (copy)

Develop and Manage Marketing Lists

 Assemble and manage marketing lists in ERP/CRM software, NetSuite

 Includes nonprofits, funders, government, staff, board, and media

 Work with staff to ensure contacts are synchronized between ERP and Outlook

Develop and Execute PR and Marketing Campaigns

 Identify target markets for specific marketing messages

 Develop appropriate campaigns utilizing electronic and print marketing as determined appropriate

 Manage social media applications

Coordinate and Manage Events

 Organize events including fund raisers, program events, and staff off-sites

 Identify dates and venues

 Secure venues

 Coordinate vendors and contracts

 Order and arrange for delivery /pickup of refreshments, etc.

 Develop and send communications via print and email

Report Effectiveness

 Collect data and analyze effectiveness of marketing campaigns

SKILLS

 Excellent interpersonal skills and ability to inspire trust and respect among colleagues and

external partners

 Excellent verbal and written communication skills; ability to convey messages

 Team oriented; positively engages staff and other stakeholders

 Manages multiple complex projects and tasks at once, ability to work as part of a team, and

ability to work effectively in a changing environment

 Excellent organizational skills, demonstrated initiative, flexibility and creativity

 Estimates project costs

 Ability to work and collaborate with very creative people

 Professional demeanor

 Some experience with page layout and graphic design applications Adobe Creative Suite or

similar

 Intermediate skills in Microsoft Word, Excel, and PowerPoint

 Intermediate skills with Microsoft Outlook for scheduling and updating meetings

 Creates and manages contacts and group using CRM and email applications such as Salesforce,

Vertical Response, or Constant Contact

 Takes initiative to resolve problems and get things done

EXPERIENCE

 3 – 5 years’ combined experience in a position as marketing Specialist/marketing support

 Experience in the technology industry

 Experience working with groups or teams to develop PR and marketing campaigns designed

around services, products, companies, or brands

EDUCATION

Bachelor’s Degree in Public Relations or Marketing and Communications preferred or 6+

experience in the field

Specifically, the Marketing Specialist

will promote multiple programs, including but not limited to the following:

The Marketing Specialist spends the majority of their time reaching out to the media, partners, and funders to promote the company, its programs, and successes. The

Marketing Specialist does not need to be a graphic artist or expert at desktop publishing, but must

manage the processes involved in drafting, composing, and producing both print and electronic media,

and is capable of creating such materials when needed.

The Marketing Specialist should have exceptional written and verbal communication skills, is very

people-oriented, works collaboratively with staff, and can easily adapt to different styles of

communication.