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Marketing Specialist Job Description
Job Summary
The Marketing Specialist develops marketing and PR campaigns and designs marketing materials to
promote the organization and its brand, programs, and services. The Marketing Specialist works with management to develop an overall marketing, branding, and PR strategy for the organization.
Main responsibilities-Marketing Specialist Job Description
Knowledge, Skills and Abilities- Marketing Specialist Job Description
Free Job Description Marketing Specialist
Design/Develop PR and Marketing Materials
Oversee the creation of electronic and print materials to send to potential clients and funders
Create press releases
Assist with web updates (copy)
Develop and Manage Marketing Lists
Assemble and manage marketing lists in ERP/CRM software, NetSuite
Includes nonprofits, funders, government, staff, board, and media
Work with staff to ensure contacts are synchronized between ERP and Outlook
Develop and Execute PR and Marketing Campaigns
Identify target markets for specific marketing messages
Develop appropriate campaigns utilizing electronic and print marketing as determined appropriate
Manage social media applications
Coordinate and Manage Events
Organize events including fund raisers, program events, and staff off-sites
Identify dates and venues
Secure venues
Coordinate vendors and contracts
Order and arrange for delivery /pickup of refreshments, etc.
Develop and send communications via print and email
Report Effectiveness
Collect data and analyze effectiveness of marketing campaigns
SKILLS
Excellent interpersonal skills and ability to inspire trust and respect among colleagues and
external partners
Excellent verbal and written communication skills; ability to convey messages
Team oriented; positively engages staff and other stakeholders
Manages multiple complex projects and tasks at once, ability to work as part of a team, and
ability to work effectively in a changing environment
Excellent organizational skills, demonstrated initiative, flexibility and creativity
Estimates project costs
Ability to work and collaborate with very creative people
Professional demeanor
Some experience with page layout and graphic design applications Adobe Creative Suite or
similar
Intermediate skills in Microsoft Word, Excel, and PowerPoint
Intermediate skills with Microsoft Outlook for scheduling and updating meetings
Creates and manages contacts and group using CRM and email applications such as Salesforce,
Vertical Response, or Constant Contact
Takes initiative to resolve problems and get things done
EXPERIENCE
3 – 5 years’ combined experience in a position as marketing Specialist/marketing support
Experience in the technology industry
Experience working with groups or teams to develop PR and marketing campaigns designed
around services, products, companies, or brands
EDUCATION
Bachelor’s Degree in Public Relations or Marketing and Communications preferred or 6+
experience in the field
Specifically, the Marketing Specialist
will promote multiple programs, including but not limited to the following:
The Marketing Specialist spends the majority of their time reaching out to the media, partners, and funders to promote the company, its programs, and successes. The
Marketing Specialist does not need to be a graphic artist or expert at desktop publishing, but must
manage the processes involved in drafting, composing, and producing both print and electronic media,
and is capable of creating such materials when needed.
The Marketing Specialist should have exceptional written and verbal communication skills, is very
people-oriented, works collaboratively with staff, and can easily adapt to different styles of
communication.