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To drive sales and profitability through the development of direct sell to retail of products
Negotiating a route to market, setting up terms and contracts with all key accounts
Negotiation of retail space, co-op marketing and stock commitment in line with agreed targets and the business plan
Work with key customers to develop cross category opportunities and create events around key brands
Develop new and innovative opportunities to represent and differentiate products
Develop New Business streams, not currently stocking products
Provide support to the licensees in selling in our brands to retailers through sharing of information, brand updates and retail information
Create, develop, produce and monitor specific marketing plans with chosen retailers to deliver greatest value against brands.
Build close relationships with the key licensees to ensure we are always aware of opportunities, challenges and success stories at retail.
Scope & Impact
The role will be responsible for driving sales of a pre determined revenue and profit target.
They should be able to work independently in the majority of situations but will receive guidance whenever required.
Free Job Description National Account Manager
Business Planning/Commercial Acumen - Development & execution of a business plan to achieve agreed sales and margin targets
Negotiation – Negotiation of commercial terms and product support with retailers to achieve agreed sales and margin targets
Business Development - Identify and drive business development opportunities encompassing both new product ranges and new retail accounts
Sales - Presentation and sell in of new products and retail initiatives
Communication/Influencing - Communicate with internal departments to drive alignment between business and retail objectives [Cont below left]
Strong academics and/or relevant job experience
Experience in driving direct trading relationships with major retailers
Experience of developing new business accounts
Experience in product development