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To drive licensed product retail profit establishing direct sell in of produced lines through developing retail relationships and identifying opportunities to grow our direct business.
Knowledge & Skills
Selling and pitching to major retailers,
Negotiation on terms and pricing
Experience in apparel, gift or Homewares an advantage.
Experience of producing & delivering strategic business plans to retail accounts
Experience in setting up trading relationships with major retailers
Experience of developing new business accounts
Experience in product development
Knowledge of the licensed product market
No specific educational qualifications required for the role.
Organisation & Planning
Free Job description National Account Manager
Communication/Influencing - Communicate with internal departments to drive alignment between business and retail objectives
Negotiating a route to market, setting up terms and contracts with all key accounts
Negotiation of retail space, co-op marketing and stock commitment in line with agreed targets and the business plan
Work with customers to develop cross category opportunities & create events around key brands
Develop new and innovative opportunities to represent and differentiate our products
Develop New Business streams, not currently stocking our products
Provide support to the licensees in selling in our brands to UK retailers through sharing of information, brand updates and retail information
Create, develop, produce and monitor specific marketing plans with chosen retailers to deliver greatest value against our brands.
Build close relationships with the key licensees to ensure we are always aware of opportunities, challenges and success stories at retail.
Business Planning/Commercial Acumen - Development & execution of a business plan to achieve agreed sales and margin targets, securing commitment from key personnel across Consumer Products & at our retail customer
Negotiation – Negotiation of commercial terms and product support with retailers to achieve agreed sales and margin targets
Business Development - Identify and drive business development opportunities encompassing both new product ranges and new retail accounts
Sales - Presentation and sell in of new products and retail initiatives
Scope & Impact
Responsible for delivering revenue and profit targets for specific accounts and wider DSP
Developing relationships with external customers / retailers is key to this role as well as managing internal relationship with sourcing, design, supply chain and marketing departments