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Works to develop, implement and monitor a portfolio marketing strategy & plan for the Online portfolio. May require work on any of the products in the portfolio. Leads the development of guidelines, processes and best practice for product marketing. This role will influence and continuously drive audience engagement across the three online products.
Core Marketing Manager
•Co-develop and implement a quarterly online marketing plan relating to assigned products and/or brands
•Ensure that the product marketing plans add up to a coherent and effective marketing plan for Online as a whole, in order to meet the agreed annual service targets (reach, quality, value, impact).
•Establish processes for creating, tracking, monitoring and evaluating online plans.
•Work closely and continuously with Research colleagues to analyse and evaluate customer behaviour, and use this to provide recommendations on marketing activity and product development, both to colleagues within the department and to editorial stakeholders.
•Develop plans to manage assigned online products and brands through the key stages of launch, growth, maturity and decline.
•Work with business development and Fair Trading teams to provide brand guardianship for 3rd party partners who wish to use digital brands and trademarks in their marketing campaigns, and when brands are distributed to 3rd party platforms and devices.
•Experience of creating marketing strategies for brands or consumer products in a complex, matrix-style, business environment.
•Experience of influencing and managing a wide range of stakeholders and partners in a complex organisation.
•Experience of and demonstrable ability to influence, shape and motivate teams of peers (rather than direct reports).
•Knowledge of the technology industry
•A full understanding of brand strategy, brand lifecycle management, marketing techniques, and knowledge of qualitative and quantitative research techniques
•Demonstrable passion for, and knowledge of, digital media sufficient to talk with credibility to editorial stakeholders.
•Knowledge of and enthusiasm for the broadcasting industry and the output of Television and radio.
•Self-starter, strategic and a good team player.
•Ability to build and maintain effective relationships with senior managers across a wide range of disciplines
•Ability to influence and persuade people at all levels to build support for courses of action
•A level of interpersonal and communication skills sufficient to enable the post holder to influence senior internal and external stakeholders
•A highly analytical approach, able to critically evaluate ideas and information
•Demonstrates a keen business awareness. A sound appreciation of the commercial broadcast market and the internal market
•Able to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy
•Influencing & Persuading: able to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in an agreement or behaviour change.
•Strategic Thinking: demonstrable strategic thinking skills, ability to identify a vision along with the plans which need to be implemented to meet the end goal. Evaluates situations and ability to translate analytical information for problem solving/development and to reach decisions and identify issues to address in the short, medium and longer-term
•Using External Thinking: builds bridges with useful organisations and innovative thinkers, keeps up to date with developments in their field, responds to the demands of our commercial environment, relishes feedback and responds honestly to what our audiences and customers have to say.
•Communication: excellent interpersonal and communication skills with ability to get message across by adopting a range of styles, tools and techniques appropriate to the audience and nature of information.
•Collaborating across boundaries: challenges systems, processes and people that block collaboration, connects people, ideas, processes and issues, sets an example by sharing resources, knowledge, ideas and skills across the organisation, builds helpful productive relationships across the organisation.
•Leading creativity: fosters imagination, creativity and experimentation, takes and promotes considered risks, celebrates creative successes and learns from failure, shows openness to alternative ways of doing things.
Free Job Description Product Marketing Manager
The role will focus on on-product messaging, language, copywriting, leading products through their SEO approach.
Responsibility will also cover partner marketing champion, acts as key point of contact for all 3rd party digital partners looking to promote their products or services using brands and trademarks and over sees the presentation of brands on 3rd party platforms (EPGs, Mobile, Consoles, Apps etc). Liaises closely with legal and fair-trading teams.
Support on projects as they arise across any platform.
•Review Online marketing and product delivery against brand guidelines to ensure consistency of look, image, identity and messaging.
•Agree targets & undertake post-campaign evaluations to assess how any marketing campaigns performed vs. their objectives.
•Stay abreast of technology trends and be an evangelist for future media among the wider marketing & audiences community.
•Co-ordinate information and write & present reports for internal and external audiences and boards (eg Marketing & Audiences Direction Group, Online Direction Group, Future Media Board).
Area Specific Responsibilities.
•Be continuously informed about the technology and digital trends and agenda
•Drive alignment of Marketing activity across platforms: working closely with colleagues to achieve this.
•Work in an efficiency and effective manner
•Comply with all relevant safety rules, procedures and guidelines, and be aware of responsibilities under the safety policy
•Comply with policies on Diversity and to apply the principles of the policy when carrying out the role
•Contribute to making M&A a fantastic place to work and to attract and motivate the best people