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To lead the Marketing function and work closely with product, retail and editorial teams to acquire the customer base required to hit business targets. Develop and execute a brand strategy and marketing plan that complements the overall plan to promote the purchase of goods
•Proven experience in leading a digital marketing function for a direct to consumer business.
•Experience in a direct to consumer media business is preferred, ideally in a similar business
•Can demonstrate successful B2C campaigns to acquire and convert customers through digital channels and marketing partnerships.
•Experience in developing and delivery brand strategy, including proposition development, creative and tone of voice, and ability to brief and manage external agencies.
•Has successfully led social media and CRM activity.
•Solid commercial acumen
•Fluent in web analytics
•Strong leader and evidence of developing teams
•Excellent presentational and communication skills
•Confident creative thinker
Marketing (digital or direct) professional qualification preferred.
Free Job description VP Marketing
Work closely to ensure the brand strategy and marketing plan complements the strategy and be the lead contact for marketing teams within the organisation
Execute social and CRM strategy. Ensure the outsourced customer service teams are meeting the brand values and tone of voice in all communication with customers.
Work with other businesses to explore new channels to acquire customers through on-pack codes, live event promotions, magazine promotions, etc.
Explore external commercial partnerships to acquire and convert customers
Lead, inspire and develop the marketing team
Commission all relevant research in partnership with agencies as required.
Manage the budget that commissions value-added material, promos videos and trailers, as required, working closely with retail, editorial and central marketing teams.
Develop and execute the marketing strategy and plan to hit customer and profit targets
Use all channels available to acquire and then convert customers to be active users. This is envisaged to be primarily through digital marketing, including social and CRM.
Set and meet the marketing budget
To be the champion for the brand within the broader team and ensure all commercial activity remains true to brand values. Lead any proposed changes to branding, working closely with selected agencies.
STRATEGIC PLANNING & DECISION MAKING
The VP, Marketing will lead the development and execution of the brand and marketing strategy working closely with the Chief Brands Officer