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"I couldn`t put it down from start to finish...Some of these stories are fascinating, some sad and some just downright funny. I thoroughly recommended it anyone whether interested in Human Resources or not!"


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"Amusing and informative. A recommended read for anyone interested in a career in Human Resources. "


"Entertaining reading and one that anyone in the field of HR will be vale to instantly relate too! "


If you want an HR text book this book is probably not for you. If you want a unique insight into some of the weird and wonderful true stories that happened during a twenty year career in Human Resources it is.

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Web Analytics Manager Job Description

Job Summary

Main responsibilities-Web Analytics Manager Job Description

Knowledge, Skills and Abilities-Web Analytics Manager Job Description

Web Analytics Manager Job Description

Working in the IT division, this is a senior role responsible for the technical processes that measure online activities. The role involves:

• Leading a small team responsible for complete and reliable measurement of all areas online

• Web analytics at the next level – handling live streaming, TV and tablet interfaces, and highly interactive apps and web pages

• To configure and manage web analytics tools


• To support super-users who will be defining and generating regular reports & dashboards and bespoke reports


• To work with management in determining the information architecture of analytics data capture for content, products and services


• To produce an analytics data capture plan for new products during development and where feasible working with others to ensure compliance


• To ensure that performance is  measurable for all products, services and content


• To identify gaps in data capture strategy and recommending enhancements


• To focus on providing stats which are increasingly accurate, usable and actionable


• To support the team in evangelising the use of analytics to drive performance measurement and optimisation


• To build strong relationships with key customers throughout the  organisation


• To collaborate with teams to determine effectiveness of campaigns –working with them to get the results they need to inform future strategy

• To scope, cost, and negotiate new reporting requirements with stakeholders and existing suppliers of Web Analytics services


• To maintain an awareness of the wider  community, and ensure that in-house reporting standards are kept in line with best practice


• To give leadership to the analytics team


• To motivate, encourage, and develop team members, ensuring that they are challenged and motivated through objectives that are set and assessed on a regular basis


• To comply with all relevant safety rules, procedures, and guidelines. To be aware of responsibilities under the Safety Policy.


• Experience of web analytics tools (e.g. Google Analytics, Omniture, comScore)


• Extensive technical knowledge of large-scale data handling and reporting


• Thorough understanding of web technologies (such as HTTP, cookies, JavaScript/AJAX, server architecture, etc.)


• Experience in leading projects (of any size), working well with others, and taking the initiative


• Proven experience in managing multiple stakeholders at all levels, and delivering results


• Excellent written and oral communication.




• Experience in designing and querying databases, and the use of SQL


• Experience in web or application development


• Good analytics skills (knowledge of statistical modelling techniques, segmentation, etc.)


• Highly proficient in Microsoft Office


• Skilled in prioritising and planning, taking into account all relevant issues and factors (deadlines, resource availability, dependencies, etc.)


•Working to provide online services that deliver more to the user


•Having a great understanding of how online works, and how it can be reliably and efficiently measured


•Promoting best practices in online metrics and reporting.